Pringles is Refreshing Its Branding for the First Time in 20 Years
Riley von Niessen — December 2, 2020 — Marketing
References: pringles
Ahead of the new year, Pringles announced that it would be bringing a new look to its canned chips, with its mustached mascot updated with a refreshed design that brings a more modern aesthetic to the packaging.
To celebrate its rebrand, Pringles joined with Victor Cruz for a social media contest, which gives contestants the chance to win an array of Pringles products in addition to $1,500. To enter the contest, fans just need to post their favorite Pringles flavor on Twitter, along with the #FreshAsMrPEntry hashtag. They have until December 16th to enter, and the winner will be announced the day after.
The updated branding will be included on the new Scorchin’ line from Pringles, and will be ready for full distribution in early 2021.
Image Credit: Pringles
To celebrate its rebrand, Pringles joined with Victor Cruz for a social media contest, which gives contestants the chance to win an array of Pringles products in addition to $1,500. To enter the contest, fans just need to post their favorite Pringles flavor on Twitter, along with the #FreshAsMrPEntry hashtag. They have until December 16th to enter, and the winner will be announced the day after.
The updated branding will be included on the new Scorchin’ line from Pringles, and will be ready for full distribution in early 2021.
Image Credit: Pringles
Trend Themes
1. Rebranding Canned Snacks - Exploring new design approaches and modern aesthetics for canned snacks packaging.
2. Social Media Contests - Utilizing social media platforms to engage customers and create brand buzz through interactive contests.
3. Product Line Expansion - Introducing new product lines to attract a wider consumer base and increase market share.
Industry Implications
1. Food Packaging - Opportunities for creating innovative and eye-catching packaging designs for food products.
2. Digital Marketing - Providing digital marketing solutions to help brands connect and interact with customers through social media contests.
3. Snack Food Manufacturing - Developing and launching new snack food products to meet evolving consumer preferences and increase sales.
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