Category
Lifestyle
Assisted Choices
Trend cluster
Category
Designer
Contraception
Fashion brands promote safe sex with novelty condom-inspired offerings.
6.0
Trend score
Trend
What is the Designer Contraception trend?
Designer Contraception: Haute couture labels and celebrities are entering unlikely territory, producing branded contraceptives and collections that are inspired by the notion of safe sex. Whether it's through condoms or condom-inspired apparel, the launches instill a sense of curiosity in consumers.
Insight
The consumer insight behind the Designer Contraception trend
Social media enables the curation of personal brands and many consumers attempt to introduce all facets of their personality through online platforms. Motivated in part by synchronizing physical and digital lifestyles, this move allows for users to be authentically themselves in both worlds. As sexuality is an inherent component of many consumers' personal brands, the topic is finding its place on social media. Novelty items that reference sexuality are perceived as tools of liberation that are shareable and get the point across.
Trend themes
Themes within the Designer Contraception trend
Three behaviours holding the trend together01
Contraception-Inspired Fashion Trend
As fashion brands continue to promote safe sex with branded contraceptives/fashion collections, opportunities arise for organizations to develop similar items that reference sexuality for liberation and personal expression.
02
Co-Branded Cause Apparel Trend
The emerging trend of designer collaborations for cause apparel presents innovative opportunities for inclusive sexual health programs, coupled with fashion trends.
03
Bold Celebrity-Branded Condoms Trend
As celebrities enter the branded condom space with novelty, avant-garde packaging for intimate products, opportunities emerge for embracing sexuality and introducing novel packaging for contraceptives.
Industry implications
What the Designer Contraception trend means for industry
Where the trend changes the playbookFor
Fashion Industry
The fashion industry can embrace the contraception-inspired fashion trends and develop similar branded sexual health products/collections, while utilizing co-branded collaborations for cause apparel.
For
Health Industry
The emerging trend for co-branded cause apparel on sexual health provides innovative opportunities for inclusive sexual health programs, coupled with fashion trends. It creates an opportunity for raising awareness regarding safer sex practices.
For
Entertainment Industry
The emerging trend for bold celebrity-branded condoms with quirky packaging can inspire entertainment organizations to introduce novel packaging for contraceptives to create hype and awareness.
Workshop question
How can your brand align with the message of safe sex?
Trend signals
Trend signals for Designer Contraception
Trend score 6.0 out of 10, from popularity 87%, activity 84%, freshness 9%.
Popularity87%
Activity84%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Designer Contraception trend
4 featured examples from Jun 19, 2018 to Oct 11, 2019CategoryPop Culture
Bold Celebrity-Branded Condoms
Miley Cyrus Unveils the New 'She is Coming' Condom Collection
Opportunity for companies to capitalize on the growing demand for trendy and celebrity-endorsed sexual wellness products.
CategoryFashion
Condom-Inspired High Fashion Lines
Moschino and H&M Take on Condom Fashion for in Latest Collab
The condom-inspired high fashion trend offers a disruptive innovation opportunity for the fashion industry to push boundaries and experiment with unconventional designs that chall…
CategorySocial Good
Co-Branded Cause Apparel
Alexander Wang x Trojan Celebrates Pride Month Fashion & Health
Fashion industry could collaborate with organizations and create co-branded products promoting inclusivity and donating proceeds to related charities.
CategoryLifestyle
High Fashion Condoms
These Saint Laurent Condoms are Part of 'The Love Affair' Campaign
The fashion industry has an opportunity to disrupt the sexual health market by incorporating stylish and high-end condoms into their product offerings.
