Fashion brands promote safe sex with novelty condom-inspired offerings
Trend - Haute couture labels and celebrities are entering unlikely territory, producing branded contraceptives and collections that are inspired by the notion of safe sex. Whether it's through condoms or condom-inspired apparel, the launches instill a sense of curiosity in consumers.
Insight - Social media enables the curation of personal brands and many consumers attempt to introduce all facets of their personality through online platforms. Motivated in part by synchronizing physical and digital lifestyles, this move allows for users to be authentically themselves in both worlds. As sexuality is an inherent component of many consumers' personal brands, the topic is finding its place on social media. Novelty items that reference sexuality are perceived as tools of liberation that are shareable and get the point across.
Insight - Social media enables the curation of personal brands and many consumers attempt to introduce all facets of their personality through online platforms. Motivated in part by synchronizing physical and digital lifestyles, this move allows for users to be authentically themselves in both worlds. As sexuality is an inherent component of many consumers' personal brands, the topic is finding its place on social media. Novelty items that reference sexuality are perceived as tools of liberation that are shareable and get the point across.
Workshop Question - How can your brand align with the message of safe sex?
Trend Themes
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Contraception-inspired Fashion Trend — As fashion brands continue to promote safe sex with branded contraceptives/fashion collections, opportunities arise for organizations to develop similar items that reference sexuality for liberation and personal expression.
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Co-branded Cause Apparel Trend — The emerging trend of designer collaborations for cause apparel presents innovative opportunities for inclusive sexual health programs, coupled with fashion trends.
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Bold Celebrity-branded Condoms Trend — As celebrities enter the branded condom space with novelty, avant-garde packaging for intimate products, opportunities emerge for embracing sexuality and introducing novel packaging for contraceptives.
Industry Implications
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Fashion Industry — The fashion industry can embrace the contraception-inspired fashion trends and develop similar branded sexual health products/collections, while utilizing co-branded collaborations for cause apparel.
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Health Industry — The emerging trend for co-branded cause apparel on sexual health provides innovative opportunities for inclusive sexual health programs, coupled with fashion trends. It creates an opportunity for raising awareness regarding safer sex practices.
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Entertainment Industry — The emerging trend for bold celebrity-branded condoms with quirky packaging can inspire entertainment organizations to introduce novel packaging for contraceptives to create hype and awareness.
4 Featured, 29 Examples:
108,819 Total Clicks
Date Range:
Jun 18 — Oct 19
Trending:
Hot
Consumer Insight Topics:
