With an ethical fashion campaign, launched to celebrate gender and racial diversity, CHNGE once again exhibits its strong dedication to tolerance, acceptance and holding the right mindset. The label's 2018 Pride Month collection is comprised of minimalist streetwear that boasts powerful and confrontational slogans like "Women Don't Owe You Shit," while the designs are modeled by young and talented artists, models, musicians, athletes and more.
Alongside its LGBTQ+ clothing capsule and the endearing visuals of its ethical fashion campaign, CHNGE pledges to donate 50% of the proceeds from the collection to organizations and individuals, motivated to make a sizable difference in stigmatic environments.
In addition, the brand does its part in the sustainability movement as it is extremely conscientious about resource use. Compared to the traditional fashion brand, CHNGE saves 500 gallons of water and 305 pesticides.