Under Armour Unveils a Pride Iteration of Its HOVR Sonic Shoes
References: ortholite & underarmour
Sportswear label Under Armour celebrates Pride Month with its latest iteration of the classic HOVR Sonic sneakers. The running shoe takes on a Pride edition, adorned with colorful rainbow hues across its midsoles. The lightweight shoes weigh in at approximately eight ounces to deliver comfortable wear over long periods of time.
Additionally, it has a built-in insole technology to elevate its functionality even further -- the removable OrthoLite combines performance and comfort. The OrthoLite sock liner is anti-microbial and molds specifically to each wearer's foot to add customized comfort and cushioning. It also allows for functional breathability for the warm weather upon us. Priced at $110 USD a pair, the Pride iteration of the HOVR Sonic sneakers are now available for purchase online at Under Armour.
Additionally, it has a built-in insole technology to elevate its functionality even further -- the removable OrthoLite combines performance and comfort. The OrthoLite sock liner is anti-microbial and molds specifically to each wearer's foot to add customized comfort and cushioning. It also allows for functional breathability for the warm weather upon us. Priced at $110 USD a pair, the Pride iteration of the HOVR Sonic sneakers are now available for purchase online at Under Armour.
Trend Themes
1. Pride-celebratory Footwear - Opportunity for brands to create special edition shoes that celebrate diversity and inclusivity during Pride Month.
2. Colorful Design Aesthetics - Brands can tap into the trend of using vibrant rainbow colors to create eye-catching and visually appealing products.
3. Functional Insole Technology - There is potential for innovation in creating insole technologies that enhance performance, comfort, and customization for footwear.
Industry Implications
1. Sportswear - Sportswear brands can capitalize on the demand for Pride-themed products by offering a range of inclusive and stylish options.
2. Footwear - The footwear industry can explore the market for Pride-themed shoes and experiment with unique designs and technologies.
3. Fashion Retail - Fashion retailers can curate and market Pride collections that appeal to a wide range of consumers and promote inclusivity.
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