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Moschino and Ritz Carlton Work on a Hi Tea Menu Concept

— September 27, 2018 — Luxury
An exclusive hi tea menu has been developed through a collaboration between fashion house Moschino and Hong Kong's Ritz Carlton. The ultra-luxe concept was brought to existence through a classy event that was hosted at the high-end hotel's Cafe 103.

The pop-up was exquisitely sophisticated, drawing attention with its luxuriously quirky aesthetic. For the collaboration, Moschino and the Ritz Carlton drew inspiration from the fashion label's iconic character, producing a playful bear-shaped stand. The hi tea menu consisted of numerous flavorful blends that were supplemented with Italian delicacies prepared by Pastry Chef Richard Long. From a Moschino-inspired zipper on a Sicilian Pistachio Apricot to the label's logo on top Crunch Chocolate Passion Tarts, the hi tea menu definitely boasts luxury and brand awareness.


Image Credit: Luxury Launches

Trend Themes

  1. Luxury-themed Dining — Companies can collaborate to create experiential dining concepts that evoke a luxury brand's image and messaging.
  2. Fashion-food Crossover — Fashion and food industries can explore mutually beneficial collaborations to create unique and engaging experiences for their consumers.
  3. Brand-stamped Menus — Establishments can collaborate with fashion labels to create branded food and drink menus that enhance their brand's image and offer a unique dining experience.

Industry Implications

  1. Hospitality — Hotels and restaurants can partner with fashion labels to create thematic dining experiences that enhance their brand image and attract more customers.
  2. Fashion — Fashion brands can explore collaborations with top-tier hotels and restaurants to create experiential luxury dining concepts that align with their brand messaging.
  3. Food and Beverage — The food and beverage industry can collaborate with fashion brands to create unique and brand-aligned menus that attract and retain customers.
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