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H&M Partners with Love Stories for a Playful Line of Intimates

 - Jun 21, 2018
References: about.hm & designtaxi
H&M joins forces with Dutch brand Love Stories for a collection of mismatched lingerie sets that boast comfort, freedom and playful patterns. From bralettes and briefs to sleepwear and lounge pieces, the capsule is characterized by a soft color palette and mixed material use. While the printed designs have an incredibly playful and casual presence, the integrated lace produces a sensual touch and the athletic stripes suggest a sporty multifunctionality.

The mismatched lingerie is made to perfectly communicate the carefree spirit of the summer months with a comfortable and stylish aesthetic. The H&M x Love Stories collaboration is set to drop in August of 2018. In the spirit of making the collection accessible to all tastes, shapes and sizes, the labels allow consumers to create their own mismatched lingerie sets.