Retailers outside of food and beverage opt for round-the-clock consumer care
Trend - On-demand, 24-hr services are moving beyond QSR and food establishments into other retail spaces like fashion and beauty. Realizing the importance of customer care, brands are seeking to offer elements of convenience, personalization and access to their goods whenever they're needed. Such on-demand tactics by retailers, especially those not typically associated with such accessibility, speaks to the growing consideration of consumer needs among brands, to the point where retailers are adapting their business models and operating processes to better support them.
Insight - With the population growth and rapid development of large cities around the world has come a growing demand by consumers for services that they can have access to whenever they choose. The fast-paced lifestyles of urban dwellers requires some flexibility in routine, and brands are having to adapt to that same flexibility to reach as many customers as possible.
Insight - With the population growth and rapid development of large cities around the world has come a growing demand by consumers for services that they can have access to whenever they choose. The fast-paced lifestyles of urban dwellers requires some flexibility in routine, and brands are having to adapt to that same flexibility to reach as many customers as possible.
Workshop Question - How might you adapt your products or services to be more in sync with consumer needs when and where they need it?
