Category
Lifestyle
Assisted Choices
5.2
Trend score
Trend
What is the CBD Textile trend?
CBD Textile: With the cannabis industry now collaborating with a wide range of industries, the next unlikely space it's entering is textiles. The infusion of CBD into everything from activewear to bedsheets is on the rise, with brands claiming benefits like performance and sleep enhancement.
Insight
The consumer insight behind the CBD Textile trend
Consumers' growing acceptance of cannabis, coupled with their desire to achieve natural-wellness, is enabling the development of products that incorporate CBD and other cannabis properties. Despite cannabis' growing popularity as a legal substance, some consumers who were raised believing in the supposed "dangers" of the substance when it was illegal remain wary or uninformed on its benefits–leading to the growth of topical products that are seen as less intimidating and avoid disrupting consumers' day-to-day routines.
Trend themes
Themes within the CBD Textile trend
Three behaviours holding the trend together01
CBD-infused textiles
CBD properties are being incorporated into textiles for enhanced performance, sleep, calmness, and other health benefits.
02
Natural Wellness
The desire for natural wellness is enabling the development of products that incorporate natural ingredients such as CBD.
03
Cannabis acceptance
Consumers' growing acceptance of cannabis is leading to the creation of products that incorporate cannabis properties for health benefits.
Industry implications
What the CBD Textile trend means for industry
Where the trend changes the playbookFor
Textile industry
The infusion of CBD and other cannabis properties into textiles for enhanced performance, sleep, calmness, and other health benefits is becoming popular.
For
Wellness industry
The desire for natural wellness and the incorporation of natural ingredients like CBD is driving growth in the wellness industry.
For
Cannabis industry
With consumers' growing acceptance of cannabis, the cannabis industry is collaborating with a wide range of industries, including textiles, to create products that incorporate cannabis properties for health benefits.
Workshop question
How could your brand collaborate with the emerging cannabis industry in North America?
Trend signals
Trend signals for CBD Textile
Trend score 5.2 out of 10, from popularity 82%, activity 65%, freshness 9%.
Popularity82%
Activity65%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the CBD Textile trend
4 featured examples from Sep 17 to Sep 19, 2019CategoryLifestyle
CBD-Infused Luxe Activewear
Acabada Uses Organic CBD and Luxury Fabrics in Crafting its Apparel
The sportswear industry has opportunities to incorporate CBD-infused materials for athletes to enhance their performance and recovery.
CategoryArt & Design
CBD-Infused Sleep Accessories
Morgan Home Fashions Debuts a New Collection of CBD-Infused Textiles
The home textiles industry is incorporating CBD infusions into their products for sleep and relaxation benefits.
CategoryLifestyle
CBD-Infused Bedsheets
Royal Heritage Home Produced a Line of Sheets Under the CBD Sleep Brand
Disruptive innovation opportunity: Collaborate with CBD brands to produce CBD-infused home textile products, revolutionizing the way people approach sleep and wellness at home.
CategoryLifestyle
Premium CBD-Infused Towels
Loftex Debuts a New Wellness Collection with CBD-Infused Towels
The skincare and beauty industry can explore the integration of CBD-infused products as a disruptive innovation opportunity.
