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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,219 more

Elevated Soda

The traditional soda is enhanced with nutritious ingredients

Trend– With traditional soda sales down in North America, brands in this space are revamping their offerings by infusing nutritional elements into them. From CBD infusions to zero-sugar options, these products come as the "wellness" movement increasingly motivates purchase decisions.

Insight–The decline of popularity in the soda space comes as consumers look for more than flavor when purchasing food and beverage items. Preferences like health and mental benefits are on the rise, particularly as consumers are faced with a host of options in the ever-expanding sparkling beverage market. As consumer values increasingly turn to the prioritization of health and wellness, brands in all categories must follow suit.
Workshop Question — How could your brand cater to the growth of the "wellness" market?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
21,085 Total Clicks
Date Range:
Feb 18 — Oct 19
Trending:
New and Average
Consumer Insight Topics:

Featured Examples

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