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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,324 more

Elevated Soda

The traditional soda is enhanced with nutritious ingredients

Trend - With traditional soda sales down in North America, brands in this space are revamping their offerings by infusing nutritional elements into them. From CBD infusions to zero-sugar options, these products come as the "wellness" movement increasingly motivates purchase decisions.

Insight - The decline of popularity in the soda space comes as consumers look for more than flavor when purchasing food and beverage items. Preferences like health and mental benefits are on the rise, particularly as consumers are faced with a host of options in the ever-expanding sparkling beverage market. As consumer values increasingly turn to the prioritization of health and wellness, brands in all categories must follow suit.
Workshop Question - How could your brand cater to the growth of the "wellness" market?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
43,391 Total Clicks
Date Range:
Feb 18 — Mar 20
Trending:
Mild
Consumer Insight Topics:

Featured Examples

CBD-Infused Sodas
CBD-Infused Sodas
Jones Soda Debuted A Fizzy Cannabis Beverage in a Re-Branding Effort
As CBD-based products become more prevalent in the mainstream market, the beverage industry has entered the market with CBD-Infused sodas. A quarter of Jones Soda is now owned by Heavenly Rx, a &#... MORE
Soda-Flavored Energy Drinks
Soda-Flavored Energy Drinks
'Coca-Cola Energy' Shares Caffeine from Naturally Derived Sources
This spring, Coca-Cola Energy is launching in Europe as the first energy drink under the Coca-Cola brand. The canned drink provides caffeine from naturally derived sources along with B vitamins,... MORE
Zero-Sugar Spiked Sodas
Zero-Sugar Spiked Sodas
Crook & Marker's Spiked Sodas are Infused with Organic Alcohol
As an alternative to many alcoholic beverages that are full of artificial ingredients, calories and sugar, alcohol brand Crook & Marker is introducing a line of Spiked Sodas with organic alcohol... MORE
Low-Calorie Energy Sodas
Low-Calorie Energy Sodas
The New Mtn Dew Kickstart Ultra Original Has No Added Sugar
The Mtn Dew Kickstart Ultra Original has been unveiled by the brand as a new drink that will provide consumers with a low-calorie variant for them to enjoy when on the hunt for a lighter drink option.... MORE
Cocktail-Focused Ginger Sodas
Cocktail-Focused Ginger Sodas
The Q Mixers Hibiscus Ginger Beer will be Available at Target
The Q Mixers Hibiscus Ginger Beer is a new product from the Brooklyn-based brand that will provide consumers with a premium way to spice up their favorite cocktails with a touch of exotic flavor.... MORE
Juice-Infused Sugar-Free Sodas
Juice-Infused Sugar-Free Sodas
The Fanta Raspberry Zero Sugar is Made with Fruit Juice
The Fanta Raspberry Zero Sugar is the latest addition to the brand’s sugar-free range that builds on the popularity of the Fanta Grape Zero Sugar that was launched last year. The soda will... MORE

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Spiked Sparkling Water
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