What is the trend of soda-flavored energy drinks?

Coca-Cola's new energy drink, flavored like its trademark soda, taps into the growing trend of combining unexpected flavors in the energy drink market.

What is the trend of naturally derived ingredients?

Coca-Cola Energy's use of naturally derived caffeine and B vitamins caters to the increasing consumer demand for natural and healthy products in the energy drink market.

What is the trend of no-sugar, no-calorie options?

The launch of a no-sugar, no-calorie version of Coca-Cola Energy capitalizes on the trend of health-conscious consumers looking for low-calorie energy drink options.

What are the implications for the beverage industry industry?

The launch of Coca-Cola Energy highlights the ongoing innovation and competition in the ever-growing energy drink market.

What are the implications for the natural ingredients industry industry?

Coca-Cola Energy's emphasis on natural ingredients shows that the usage of natural, healthier ingredients is not limited to solely organic and natural products.

What are the implications for the sugar-free industry industry?

The launch of a no-sugar, no-calorie version of Coca-Cola Energy displays the industry's growth in responding to the demand for low-calorie, sugar-free options.

Soda-Flavored Energy Drinks : coca cola energy

'Coca-Cola Energy' Shares Caffeine from Naturally Derived Sources

Laura McQuarrie — March 28, 2019 — Lifestyle

References: coca-colacompany & campaignlive

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This spring, Coca-Cola Energy is launching in Europe as the first energy drink under the Coca-Cola brand. The canned drink provides caffeine from naturally derived sources along with B vitamins, guarana extracts with a familiar Coca-Cola taste and without any taurine. Providing the taste of Coca-Cola and a formula that spotlights naturally derived ingredients are two features that were paramount to the development of Coca-Cola Energy.

In comparison to regular Coca-Cola, Coca-Cola Energy provides three times as much caffeine, offering a new way for consumers to support themselves throughout a busy day.

Alongside the regular Coca-Cola Energy, a no-sugar, no-calorie version of the product is also set to be launched in cans of the same size.

Trend Themes

Soda-flavored Energy Drinks — Coca-Cola's new energy drink, flavored like its trademark soda, taps into the growing trend of combining unexpected flavors in the energy drink market.
Naturally Derived Ingredients — Coca-Cola Energy's use of naturally derived caffeine and B vitamins caters to the increasing consumer demand for natural and healthy products in the energy drink market.
No-sugar, No-calorie Options — The launch of a no-sugar, no-calorie version of Coca-Cola Energy capitalizes on the trend of health-conscious consumers looking for low-calorie energy drink options.

Industry Implications

Beverage Industry — The launch of Coca-Cola Energy highlights the ongoing innovation and competition in the ever-growing energy drink market.
Natural Ingredients Industry — Coca-Cola Energy's emphasis on natural ingredients shows that the usage of natural, healthier ingredients is not limited to solely organic and natural products.
Sugar-free Industry — The launch of a no-sugar, no-calorie version of Coca-Cola Energy displays the industry's growth in responding to the demand for low-calorie, sugar-free options.

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