Category
Lifestyle
Assisted Choices
Trend cluster
Category
Personalized
Elopement
Niche elopement packages allow for plug-and-play personalization.
3.0
Trend score
Trend
What is the Personalized Elopement trend?
Personalized Elopement: For many couples, planning a wedding can be incredibly stressful. However, the increased occurrence of niche elopement packages gives couples an affordable, yet personal wedding day experience. This shift speaks to the desire that many Millennial couples have to break convention and plan their wedding day in a way that is authentic to their interests and values.
Insight
The consumer insight behind the Personalized Elopement trend
For self-determined Millennials strapped for cash, a personalized route to marriage fulfills a number of desires. This includes the ability to fulfill a significant life milestone, on the terms and timeline of their choosing. It's not about rejecting the institution of marriage, but focusing on the priorities that are highest for them. For these couples, having a day that celebrates their unique identity, values and interests outweigh other elements that come with the conventional big-budget wedding.
Trend themes
Themes within the Personalized Elopement trend
Three behaviours holding the trend together01
Niche Elopement Packages
The increased availability of niche elopement packages speaks to the desire that many Millennials have to break convention and plan their wedding day in a way that is authentic to their interests and values.
02
Affordable Micro-Wedding Packages
As more couples seek no-strings, no-hassle weddings, micro-wedding planning services have risen in popularity.
03
Pop Up Wedding Packages
As more couples seek to get married stress-free, consumers can expect to see more tiny wedding planning services develop to meet consumer needs.
Industry implications
What the Personalized Elopement trend means for industry
Where the trend changes the playbookFor
Wedding Planning
Wedding planning services can capitalize on trends towards niche elopement, affordable micro-weddings, and pop up weddings.
For
Hospitality
Hotels and resorts can offer all-inclusive elopement packages as an alternative to traditional weddings.
For
Photography/Videography
Photography and videography services are increasingly being offered as part of affordable micro-wedding and pop up wedding packages.
Workshop question
How could your brand better adapt to generational priorities?
Trend signals
Trend signals for Personalized Elopement
Trend score 3.0 out of 10, from popularity 41%, activity 41%, freshness 9%.
Popularity41%
Activity41%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Personalized Elopement trend
4 featured examples from Sep 18 to Sep 19, 2019CategoryBusiness
Affordable Micro-Wedding Packages
Just Elope Gives Couples a Dream Wedding Without Needing to Plan
The rise of micro-weddings requires event planning companies to adapt by offering tailored packages for small, budget-conscious weddings.
CategoryBusiness
Pop Up Wedding Packages
The 'East Coast Pop Up Wedding' Company Debuts Ready-Made Wedding Packages
The wedding planning services industry can incorporate pop-up and micro-wedding options to cater to the changing needs and preferences of couples.
CategoryLifestyle
Affordable All-Inclusive Elopement Packages
Clinton Hills Now Offers a $2,900 Elopement Package
Wedding planners can offer customized all-inclusive packages and new services that cater to the growing demand for micro-weddings.
CategoryLifestyle
Mountainous Elopement Packages
Sun Peaks Launched the New 'Pop Up in the Peaks' Wedding Package
Wedding planners can tap into the trend of mountain weddings by offering comprehensive packages that provide stress-free planning experiences for couples.
