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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,230 more

Everyday Keto

Keto diets are accommodated in everyday food and beverage products

Trend–The growing popularity of keto diets–which involve high-fat, low-carb consumption–has resulted in their adoption into food items that are considered part of people's everyday routines. Common products like cereals and creamers are being adapted to suit both keto diets, and the diets of those who are looking to eat healthier in general.

Insight–Pre-social media, branding around health was laser-focused on calorie restriction and weight loss. Now, social media functions as a catalyst for consumers to brand their lifestyles in the ways they choose–and food consumption rather than restriction is a large part of this space. Millennials and Gen Z are now trying to amplify their everyday routines in a way that's inspiring to their peers, and food products that offer both nutrition and easy adaption allow them to prioritize "wellness" rather than prescribed body ideals.
Workshop Question — How could your brand promote wellness in a way that's healthy for consumers both physically and mentally?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
14,965 Total Clicks
Date Range:
Feb 19 — Oct 19
Trending:
New and Mild
Consumer Insight Topics:

Featured Examples

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