Category
Lifestyle
Assisted Choices
Trend cluster
Category
Everyday
Keto
Keto diets are accommodated in everyday food and beverage products.
3.5
Trend score
Trend
What is the Everyday Keto trend?
Everyday Keto: The growing popularity of keto diets–which involve high-fat, low-carb consumption–has resulted in their adoption into food items that are considered part of people's everyday routines. Common products like cereals and creamers are being adapted to suit both keto diets, and the diets of those who are looking to eat healthier in general.
Insight
The consumer insight behind the Everyday Keto trend
Pre-social media, branding around health was laser-focused on calorie restriction and weight loss. Now, social media functions as a catalyst for consumers to brand their lifestyles in the ways they choose–and food consumption rather than restriction is a large part of this space. Millennials and Gen Z are now trying to amplify their everyday routines in a way that's inspiring to their peers, and food products that offer both nutrition and easy adaption allow them to prioritize "wellness" rather than prescribed body ideals.
Trend themes
Themes within the Everyday Keto trend
Three behaviours holding the trend together01
Adaption of Products to Accommodate Keto Diets
Food items that are considered part of people's everyday routines are being adapted to suit both keto diets and the diets of those who are looking to eat healthier in general.
02
Wellness Focused Food Products
People are looking for food products that offer both nutrition and easy adaption that allow them to prioritize "wellness" rather than prescribed body ideals.
03
Keto-Infused Functional Beverages
Functional beverages are being infused with keto-ingredients like collagen and MCT oil to offer consumers healthy fats, protein, and functional benefits.
Industry implications
What the Everyday Keto trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry is adapting to accommodate the growing popularity of keto diets and the demand for wellness-focused food products.
For
Subscription Services
Monthly subscription services for specialty diet products are becoming more popular, offering convenience to consumers in their food choices.
For
Functional Beverage and Supplement Industry
Functional beverage and supplement industries are incorporating keto-friendly ingredients to cater to the growing demand for healthy products.
Workshop question
How could your brand promote wellness in a way that's healthy for consumers both physically and mentally?
Trend signals
Trend signals for Everyday Keto
Trend score 3.5 out of 10, from popularity 53%, activity 43%, freshness 9%.
Popularity53%
Activity43%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Everyday Keto trend
4 featured examples from Feb 27 to Oct 9, 2019CategoryLifestyle
Keto-Friendly Fall Creamers
KITU Created Maple Pumpkin & Gingerbread Eggnog Seasonal Creamers
The beverage industry can tap into the seasonal creamer trend by offering unique flavors to attract consumers and differentiate themselves from competitors.
CategoryLifestyle
Zero-Sugar Keto Cereals
Catalina Crunch's Maple Waffle Cereal is Sweet Yet Has No Sugar Added
Food and beverage companies can explore the potential of developing more zero-sugar and keto-friendly cereals to meet the demand of health-conscious consumers.
CategoryLifestyle
Collagen-Infused Keto Creamers
Know Brainer's Keto Powders are Rich in Fats & Protein
Opportunity to create and market functional food and beverage products that cater to different dietary needs and health benefits.
CategoryLifestyle
Keto-Friendly Coffee Blends
The Tokelau MCT Coffee Mighty Morning Blend is Satiating
Opportunity to offer Keto and Paleo-friendly coffee blends that cater to health-conscious consumers.
