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Contemporary Supplement

Modern "lifestyle" supplements are made more affordable

Trend–With vitamins and supplements now being adapted to suit modern preferences–with contemporary branding and personalized sets or formulations–prices for these items are often inaccessible for most. This is changing with emerging brands in this space offering the same modernized formats, but at reasonable pricing–giving a wider range of consumers access to these products.

Insight–The wellness industry has often been associated with "luxury" and a specific lifestyle that goes with it, however, consumers are increasingly expecting brands to democratize luxury goods in a range of industries. With successful brands in industries like skincare and fashion now affording once-expensive items at more reasonable prices, consumers are increasingly becoming accustomed to giving off the perception of luxury on platforms like social media–without having to spend as much money. The natural progression is for this shift to occur in the wellness space, with brands now having to prioritize both function and accessibility when it comes to offering more "elegant" collections.
Workshop Question — How could your brand make its products more cost-accessible to the average consumer?
7.1
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Megatrends
4 Featured, 35 Examples:
21,436 Total Clicks
Date Range:
Apr 19 — Sep 19
Trending:
This Month and Warm
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