Glow Habit is a new beauty and wellness brand by Walmart that introduces dietary supplements for hair, skin, sleep and digestion. All of the supplement formulas are vegan-friendly, were developed by a registered dietician and nutritionist, and exclude gluten, soy and both artificial flavors and sweeteners.
In these glow-boosting supplements, consumers will find popular wellness ingredients like biotin, sea buckthorn, silica from bamboo extract, plus Vitamin C, E and other potent add-ins.
Each supplement takes the form of a gummy, with prices starting at just $9. While Good Skin Habit uses a familiar skincare ingredient, hyaluronic acid, to support skin hydration, the blueberry-flavored Sleep Well Habit is a nighttime treat that contains melatonin to promote a restful sleep, plus superfoods and other skin-supporting ingredients to improve upon texture and hydration levels.
Key Themes Behind This Trend
- Affordable Free-from Supplements
- The rise of affordable free-from supplements presents an opportunity for businesses to tap into the growing demand for clean, vegan-friendly wellness products.
- Beauty & Wellness Supplements
- The beauty and wellness supplement market offers potential for disruptive innovation, as consumers increasingly seek comprehensive solutions for their overall health and appearance.
- Glow-boosting Gummies
- The popularity of glow-boosting gummies provides an opening for brands to create convenient and tasty supplement options that target specific beauty and wellness concerns.
Where This Applies
- Retail
- The retail industry can leverage the demand for affordable free-from supplements by offering a wide variety of clean, vegan-friendly products that cater to the health-conscious consumer.
- Health & Wellness
- The health and wellness industry has an opportunity to innovate by developing comprehensive beauty and wellness supplements that address specific concerns and offer holistic solutions.
- Food & Beverage
- The food and beverage industry can capitalize on the trend of glow-boosting gummies by creating innovative and delicious supplement options that combine beauty and wellness benefits with great taste.
