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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,453 more

Upcycled Play

Children's products are increasingly produced with upcycled materials

Trend - Products targeted to children, or parents of young children, are being made with upcycled materials that are purported to reduce environmental harm. Everything from clothing to toys are being produced with repurposed materials, allowing parents of young children more flexibility in lessening their eco footprint.

Insight - With older Millennials now being parents, the personal beliefs they hold are bleeding into how they approach childcare. Values like environmental responsibility and eco-friendly purchase decisions are being imparted onto their Gen Z children, and shopping in a way that's sustainable is a large part of that. By introducing upcycled production into their kids' purchases, they're able to continue with their ethical shopping decisions in a way that also introduces those habits to the next generation.
Workshop Question - How could your brand place a greater emphasis on sustainable production?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
69,834 Total Clicks
Date Range:
Nov 17 — Oct 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Inclusive Upcycled Clothing Dolls
Inclusive Upcycled Clothing Dolls
Patta and Coloured Goodies Join Forces on Diverse Dolls
Patta and Coloured Goodies work in collaboration to support underrepresented cultures with a specially created doll. The Dutch fashion label joins forces with Amsterdam-based label Coloured Goodies,... MORE
Upcycled Block Stacking Games
Upcycled Block Stacking Games
'Jenga Ocean' Features Blocks Made from Recycled Fishing Nets
Bureo is a company that makes a variety of products, including skateboard and sunglasses, from ocean plastic and its newest creation introduces ‘Jenga Ocean.’ The eco-friendly version... MORE
play_circle_filled Modular Sustainable Children's Toys
Modular Sustainable Children's Toys
Luke's Toy Factory's Eco-Friendly Toys Use Upcycled Materials
Luke’s Toy Factory recently launched a line of educational, sustainable children’s toys. The toys are manufactured in Danbury, Connecticut and are made from upcycled and organic products... MORE
play_circle_filled Upcycled Gender-Inclusive Apparel
Upcycled Gender-Inclusive Apparel
Over All 1516 Launched an Eco-Friendly and Inclusive Collection
Those looking to purchase eco-friendly, gender-inclusive, ethically-made apparel for themselves or their children and now in luck thanks to Over All 1516’s new collection. The line is made... MORE
play_circle_filled Upcycled Bedding Sleepwear
Upcycled Bedding Sleepwear
Westin Hotels and Resorts' Project Rise: ThreadForward Reweaves Linens
There is a staggering amount of textile waste that comes from the hospitality industry, but Westin Hotels and Resorts is doing its part to reduce its environmental footprint with an initiative... MORE

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