Danish Startup BornGreen Plants Trees in Honor of Babies
Grace Mahas — July 9, 2019 — Social Good
References: borngreen.dk & kickstarter
Danish startup, BornGreen, is a new social entrepreneurship that aims to plant a new tree for newborn babies. BornGreen aims to teach younger generations the importance of environmental stewardship at a young age.
This green initiative is the perfect gift for baby showers and creates a lasting gift parents and children can visit together. When an individual pledges money for a tree, they also receive a puzzle token that is shaped like a mini tree and made from durable wood with the baby's name engraved on it. Consumers will also receive a certificate of their official declaration with the geographical coordinates of the tree.
Studies have shown that an individual's core values are 90% developed by age five, so thanks to BornGreen's eco-initiative, the newborn-honoring tree will install a sustainable mindset in the next generation.
This green initiative is the perfect gift for baby showers and creates a lasting gift parents and children can visit together. When an individual pledges money for a tree, they also receive a puzzle token that is shaped like a mini tree and made from durable wood with the baby's name engraved on it. Consumers will also receive a certificate of their official declaration with the geographical coordinates of the tree.
Studies have shown that an individual's core values are 90% developed by age five, so thanks to BornGreen's eco-initiative, the newborn-honoring tree will install a sustainable mindset in the next generation.
Trend Themes
-
Newborn-honoring Tree Planting — The trend of planting trees in honor of newborn babies provides a unique and meaningful gift option while promoting environmental stewardship from a young age.
-
Environmental Stewardship — The trend of teaching younger generations the importance of environmental stewardship at a young age through initiatives like BornGreen's newborn-honoring tree planting offers opportunities to instill sustainable values early on.
-
Sustainable Mindset — The trend of installing a sustainable mindset in the next generation through initiatives such as BornGreen's newborn-honoring tree planting can lead to long-term environmental responsibility and innovation.
Industry Implications
-
Green Gifting — The green gifting industry can capitalize on the trend of newborn-honoring tree planting by offering unique products and services that promote environmental sustainability as memorable gifts.
-
Eco-tourism — The eco-tourism industry can leverage the trend of newborn-honoring tree planting by offering experiences and destinations that allow parents and children to visit the trees they have contributed to, creating a meaningful and educational travel opportunity.
-
Education and Parenting — The education and parenting industry can tap into the trend of teaching environmental stewardship at a young age through initiatives like BornGreen's newborn-honoring tree planting, providing resources and materials that promote sustainability education for young children and their parents.
3.3
Score
Popularity
Activity
Freshness
