Danish startup, BornGreen, is a new social entrepreneurship that aims to plant a new tree for newborn babies. BornGreen aims to teach younger generations the importance of environmental stewardship at a young age.
This green initiative is the perfect gift for baby showers and creates a lasting gift parents and children can visit together. When an individual pledges money for a tree, they also receive a puzzle token that is shaped like a mini tree and made from durable wood with the baby's name engraved on it. Consumers will also receive a certificate of their official declaration with the geographical coordinates of the tree.
Studies have shown that an individual's core values are 90% developed by age five, so thanks to BornGreen's eco-initiative, the newborn-honoring tree will install a sustainable mindset in the next generation.