Category
Lifestyle
Assisted Choices
Trend cluster
Category
CBD
Spirits
Cannabis-infused spirits are increasingly popular in North America.
4.0
Trend score
Trend
What is the CBD Spirits trend?
CBD Spirits: As regions across North America continue the legalization of both medical and recreational cannabis, brands have been adopting cannabis' various properties into their products–with one of the more recent trends being the plant's infusion into spirits like gin and rum.
Insight
The consumer insight behind the CBD Spirits trend
Consumers are increasingly embracing cannabis as its uses and benefits are both far-reaching in their potential daily applications, and as the plant caters to the growing preference for natural approaches to nutrition and mental health. With consumers already pivoting to natural enhancements to standard items that are part of their routines, the growing acceptance of cannabis is an easy transition.
Trend themes
Themes within the CBD Spirits trend
Three behaviours holding the trend together01
Cannabis-Infused Spirits
Alcohol brands are incorporating cannabis as a featured ingredient to compete with new challenges from the burgeoning cannabis industry.
02
CBD-Infused Products
Consumers are pivoting to natural enhancements to standard items as the growing acceptance of cannabis as a natural approach to nutrition and mental health offers an easy transition.
03
Hemp-Infused Beverages
Hemp-infused drinks are appealing to health-conscious individuals who are passionate about investing in their health and wellness, offering benefits such as electrolyte-rich and anti-inflammatory ingredients and fatty acids.
Industry implications
What the CBD Spirits trend means for industry
Where the trend changes the playbookFor
Alcohol Industry
Alcohol brands can refresh their products with cannabis as a featured ingredient to compete with new challenges from the burgeoning cannabis industry.
For
Health and Wellness Industry
Health-conscious individuals are embracing natural enhancements to standard items, such as hemp-infused beverages, creating a space for innovations in the health and wellness industry.
For
CBD Industry
The growing acceptance of cannabis as a natural approach to nutrition and mental health is creating opportunities for innovations in the CBD industry.
Workshop question
How could your business collaborate with brands in the cannabis space?
Trend signals
Trend signals for CBD Spirits
Trend score 4.0 out of 10, from popularity 64%, activity 49%, freshness 9%.
Popularity64%
Activity49%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the CBD Spirits trend
4 featured examples from Jul 3 to Sep 17, 2019CategoryLifestyle
Hemp-Infused Ginger Drinks
Toa Beverages' Hemp-Infused Switchel Targets Athletic, Urban Adults
Hemp-infused drinks present an opportunity for beverage companies to innovate and target health-conscious consumers.
CategoryMarketing
Relaxing CBD-Infused Gins
MUHU Gin is Made with Sweet Hibiscus and CBD in the Recipe
Alcoholic beverage industry can explore the potential of CBD-infused spirits and unique gin flavors.
CategoryLifestyle
Small-Batch CBD Spirits
Top Beverages Makes CBD Craft Spiced Rum & CBD Craft Gin
As CBD-infused spirits gain popularity, the cannabis industry has a new opportunity to expand its product offerings and capture a larger market share.
CategoryLifestyle
CBD-Infused Hemp Rums
Halewood Wines & Spirits' Dead Man's Fingers is a Uniquely Infused Rum
Halewood Wines & Spirits is an example of an alcohol brand incorporating CBD into their products.
