Cannabis-infused spirits are increasingly popular in North America
Trend - As regions across North America continue the legalization of both medical and recreational cannabis, brands have been adopting cannabis' various properties into their products–with one of the more recent trends being the plant's infusion into spirits like gin and rum.
Insight - Consumers are increasingly embracing cannabis as its uses and benefits are both far-reaching in their potential daily applications, and as the plant caters to the growing preference for natural approaches to nutrition and mental health. With consumers already pivoting to natural enhancements to standard items that are part of their routines, the growing acceptance of cannabis is an easy transition.
Insight - Consumers are increasingly embracing cannabis as its uses and benefits are both far-reaching in their potential daily applications, and as the plant caters to the growing preference for natural approaches to nutrition and mental health. With consumers already pivoting to natural enhancements to standard items that are part of their routines, the growing acceptance of cannabis is an easy transition.
Workshop Question - How could your business collaborate with brands in the cannabis space?
Trend Themes
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Cannabis-infused Spirits — Alcohol brands are incorporating cannabis as a featured ingredient to compete with new challenges from the burgeoning cannabis industry.
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Cbd-infused Products — Consumers are pivoting to natural enhancements to standard items as the growing acceptance of cannabis as a natural approach to nutrition and mental health offers an easy transition.
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Hemp-infused Beverages — Hemp-infused drinks are appealing to health-conscious individuals who are passionate about investing in their health and wellness, offering benefits such as electrolyte-rich and anti-inflammatory ingredients and fatty acids.
Industry Implications
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Alcohol Industry — Alcohol brands can refresh their products with cannabis as a featured ingredient to compete with new challenges from the burgeoning cannabis industry.
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Health and Wellness Industry — Health-conscious individuals are embracing natural enhancements to standard items, such as hemp-infused beverages, creating a space for innovations in the health and wellness industry.
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CBD Industry — The growing acceptance of cannabis as a natural approach to nutrition and mental health is creating opportunities for innovations in the CBD industry.
