Hailing from California’s Napa Valley, House of Saka creates luxury wine products like sparkling rosé wine with a modern twist. The brand's Sparkling Rosé product is made from a combination of red wine and white sparkling wine that has the alcohol removed, at which point it is then infused with CBD. The finished product is described as one that provides an "invigorating, clean and relaxed experience."
Specifically, the full-bodied wine is made from a combination of Pinot Noir, Pinot Meunier and Chardonnay varietals, with all of the grapes coming from a single source. While many wine products cannot officially be called vegan because of the way they are finished, House of Saka uses vegan fining agents as part of its process.
At the same time consumers—Millennials in particular—are seeking out rosé for its bold color, they are also open to exploring new drinking experiences thanks to inclusions like CBD.
Why This Trend Is Growing
- Cbd-infused Beverages
- Opportunity for businesses to tap into the growing market of consumers seeking new drinking experiences with added health benefits of CBD.
- Vegan Fining Agents
- Businesses can stand out in the competitive wine market by using vegan fining agents in their process to appeal to the increasing demand for vegan products.
- Non-alcoholic Wine
- Opportunity for businesses to cater to health-conscious consumers who seek the taste and experience of wine without the negative side-effects of alcohol.
Industries Being Reshaped
- CBD Industry
- Opportunity for CBD manufacturers to expand their product line by producing CBD-infused beverages and partnering with wineries.
- Wine Industry
- Wine companies can differentiate themselves by using vegan fining agents and producing non-alcoholic wines to cater to the changing consumer preferences.
- Alcohol-free Beverages
- Opportunity for businesses to create new alcohol-free beverage categories, such as non-alcoholic wine, to cater to the growing segment of health-conscious consumers.
