Age-appropriate elements of play are brought into mealtime for picky eaters
Implications - For parents of picky eaters, mealtime can be a daily struggle. In an effort to better support these families and prevent children from developing poor eating habits, products that leverage age-appropriate mealtime interactivity and play are coming to market. This speaks to the desire that parents have to use tools to instill healthy eating habits in their kids proactively, rather than in a corrective way.
Workshop Question — How can your brand help your consumer be more proactive about thwarting bad habits?