Halewood Wines & Spirits is now offering a CBD-infused rum within its Dead Man’s Fingers brand, which is described as having a rich aroma with "hints of coffee, hops and pine with a grassy herbal back note." The Dead Man’s Fingers Hemp Rum is a product that is said to be best enjoyed as a "hemp and Coke," offering consumers a new way to enjoy a familiar spirit. The 40% ABV expression has the potential to appeal to younger drinkers who are looking to enjoy exciting, experimental and category-defying products.
To compete with new challenges from the burgeoning cannabis industry, alcohol brands are refreshing a variety of their products with cannabis as a featured ingredient.
Key Themes Behind This Trend
- Cbd-infused Alcohol
- CBD is being added to a variety of alcoholic beverages to offer new experiences for consumers and compete with the cannabis industry.
- Experimental Spirits
- Younger drinkers are seeking out new and unique products that challenge traditional liquor categories.
- Cannabis-infused Drinks
- Alcohol brands are looking for ways to incorporate cannabis into their products to appeal to a growing market of cannabis consumers.
Where This Applies
- Alcohol
- Halewood Wines & Spirits is an example of an alcohol brand incorporating CBD into their products.
- Cannabis
- With the growth of the cannabis industry, there is potential for collaboration between alcohol and cannabis brands to create new products.
- Beverage
- CBD-infused drinks are becoming more popular as a new way for consumers to experience the health benefits of CBD.
