Ritual Zero Proof Imitates the Taste, Smell and Burn of Liquor
Laura McQuarrie — September 13, 2019 — Lifestyle
References: ritualzeroproof & prnewswire
Ritual Zero Proof is a first-of-its-kind American-made alternative to gin and whiskey that's free from alcohol, yet still provides consumers with a familiar experience that reminds of the flavor, smell and burn of traditional spirits. With these products, Ritual Zero Proof describes that it is "not trying to replace alcohol" but simply supply consumers with "another tool in your cocktail kit."
The spirit alternatives are made with all-natural botanicals and are prepared to substitute alcohol 1:1 in recipes. While the Ritual Zero Proof Whiskey Alternative is said to capture the essence of a "soul-warming heat of good whiskey" and its oak, vanilla and caramel flavors, Ritual Zero Proof Gin Alternative sets itself apart with a flavor that's bright, refreshing and calorie-free.
The spirit alternatives are made with all-natural botanicals and are prepared to substitute alcohol 1:1 in recipes. While the Ritual Zero Proof Whiskey Alternative is said to capture the essence of a "soul-warming heat of good whiskey" and its oak, vanilla and caramel flavors, Ritual Zero Proof Gin Alternative sets itself apart with a flavor that's bright, refreshing and calorie-free.
Trend Themes
1. Non-alcoholic Spirits - The rise of non-alcoholic spirits as a new market category presents a disruptive innovation opportunity for companies looking to capture the growing consumer demand for healthier alternatives.
2. Botanical-based Products - Botanical-based products are gaining popularity as a healthier and natural alternative to traditional spirits, creating opportunities for innovative companies to create new products in this category.
3. 1:1 Recipe Substitutes - Consumers are looking for non-alcoholic alternatives that can substitute traditional spirits 1:1 in cocktail recipes, which provides an opportunity for companies to offer products that mimic the taste and flavor of spirits without the alcohol content.
Industry Implications
1. Food and Beverage - Non-alcoholic spirits and botanical-based products are disrupting the food and beverage industry, which offers a vast market opportunity for innovators and startups in this sector.
2. Hospitality and Events - The rise of non-alcoholic spirits presents an opportunity for bars, nightclubs, and restaurants to offer non-alcoholic cocktail options and cater to customers who prefer healthier and non-alcoholic choices.
3. Health and Wellness - The trend toward non-alcoholic spirits and botanical-based products aligns with the growing health and wellness trend, which creates disruptive innovation opportunities for companies looking to offer healthier and natural products.
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