Terps & Co.'s Zero-Proof Spirits Mimic a Booze-Induced Buzz
Niko Pajkovic — January 27, 2022 — Lifestyle
References: drinkterps.co.nz & foodnavigator-asia
New Zealand-based startup Terps & Co. offers a range of alcohol-free terpene spirits designed specifically to help customers "lose the booze but no the feels."
Unlike most other zero-proof alternatives, which look to recreate the taste, aroma, and texture of alcohol, Terps & Co's products deliver unique sensory properties that closely mimic the "buzz" of booze. Currently, the brand offers three spirits playfully named 'Rum-esque,' 'Gin-like,' and 'Whiskey-ish.'
Of course, the key ingredient to each bottling is terpenes, an aromatic compound found naturally in fruits, vegetables, flowers, and herbs. Like alcohol, terpenes interrupt neurotransmitters in the brain while also increasing oxygen in the bloodstream, creating a relaxing and uplifting sensation.
"This is the world's first product and something I see as the second generation of alcohol alternatives where the product, once consumed, actually has a positive effect on the mind and body," said James Crow, Terps & Co. Co-Founder.
Image Credit: TERPS & CO.
Unlike most other zero-proof alternatives, which look to recreate the taste, aroma, and texture of alcohol, Terps & Co's products deliver unique sensory properties that closely mimic the "buzz" of booze. Currently, the brand offers three spirits playfully named 'Rum-esque,' 'Gin-like,' and 'Whiskey-ish.'
Of course, the key ingredient to each bottling is terpenes, an aromatic compound found naturally in fruits, vegetables, flowers, and herbs. Like alcohol, terpenes interrupt neurotransmitters in the brain while also increasing oxygen in the bloodstream, creating a relaxing and uplifting sensation.
"This is the world's first product and something I see as the second generation of alcohol alternatives where the product, once consumed, actually has a positive effect on the mind and body," said James Crow, Terps & Co. Co-Founder.
Image Credit: TERPS & CO.
Trend Themes
1. Terpene-based Alcoholic Beverage Alternatives - There is an opportunity to develop terpene-based alcoholic beverage alternatives that offer unique sensory properties that closely mimic the 'buzz' of alcohol.
2. Second-generation Alcohol Alternatives - The development of terpene-based alcoholic beverage alternatives that actually have a positive effect on the mind and body marks the next generation of alcohol alternatives.
3. Health-conscious Drinking - The trend of health-conscious drinking is growing, and terpene-based non-alcoholic spirits cater to consumers who want to 'lose the booze but not the feels.'
Industry Implications
1. Beverage Industry - The beverage industry has an opportunity to develop and market terpene-based non-alcoholic alternatives for consumers who want to experience unique sensory properties that closely mimic the 'buzz' of alcohol.
2. Health and Wellness Industry - There is an opportunity for the health and wellness industry to market terpene-based non-alcoholic spirits as a healthier alternative to traditional alcoholic beverages.
3. Hospitality Industry - Hotels, restaurants, and bars can cater to the growing trend of health-conscious drinking by offering terpene-based non-alcoholic spirits on their menus.
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