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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,236 more

Matcha Haircare

Brands use matcha as a prominent ingredient in hair care products

Trend--Matcha is an emerging ingredient in the hair care space, with brands offering both topical and edible products that feature the finely ground green tea powder as a prominent ingredient. High in antioxidants, matcha can now be observed in everything from lattes to shampoos that aim to benefit hair.

Insight--Consumers are often faced with an overwhelming number of choices when it comes to skin and hair care products--and as a result many are now turning to natural ingredients that they already trust. The natural associations to "health" that matcha has resonates with the growing segment of consumers who prefer wellness and wellness-related labels on the products they purchase. The adoption of trendy natural food products into industries like haircare comes as consumers seek out trustworthy ingredients that they are already familiar with.
Workshop Question — How could your brand focus on natural products/services, or sustainability in general?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
23,567 Total Clicks
Date Range:
Nov 17 — Sep 19
Trending:
This Quarter and Average
Consumer Insight Topics:

Featured Examples

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