Category
Fashion
Scaled Restraint
Trend cluster
Category
Matcha
Haircare
Brands use matcha as a prominent ingredient in hair care products.
3.9
Trend score
Trend
What is the Matcha Haircare trend?
Matcha Haircare: Matcha is an emerging ingredient in the hair care space, with brands offering both topical and edible products that feature the finely ground green tea powder as a prominent ingredient. High in antioxidants, matcha can now be observed in everything from lattes to shampoos that aim to benefit hair.
Insight
The consumer insight behind the Matcha Haircare trend
Consumers are often faced with overwhelming choices when it comes to skin and hair care products--and so many are now turning to natural ingredients that they already trust. The natural associations to "health" that matcha has resonates with the growing segment of consumers who prefer wellness-related labels on the products they purchase. The adoption of trendy natural food products into industries like haircare comes as consumers seek out ingredients they're already familiar with.
Trend themes
Themes within the Matcha Haircare trend
Three behaviours holding the trend together01
Natural Ingredients
Consumers are turning towards natural ingredients that they already trust and resonate with the growing segment of consumers who prefer wellness-related labels on the products they purchase.
02
Functional Benefits
Functional benefits are being seen as a significant aspect of the trend by adding biotin, anti-inflammatory turmeric, ginger, cardamom, cinnamon, black pepper, etc., and are benefitting hair health, skin, nails, organs, tissues, brain health, cognitive function clarity, and digestive system, among others.
03
Wellness-oriented Ingredients
Brands are adopting trendy natural food products such as kale, spinach, apple, and matcha into industries like haircare, helping consumers seek out ingredients that they're already familiar with that are good for the body as food and have plenty of benefits for hair and scalp health.
Industry implications
What the Matcha Haircare trend means for industry
Where the trend changes the playbookFor
Personal Care
Incorporating functional ingredients and familiar food products into hair care and personal care has the potential to revolutionize the market by appealing to the current wellness-focused customer.
For
Food & Beverage
Consumers are looking towards natural and wellness-oriented ingredients in food and beverage industry, and brands can launch products with such wellness benefits and encourage an all-inclusive approach while promoting healthy living and stress-free lifestyles.
For
Supplements
Functional benefits and wellness-oriented ingredients present an opportunity for supplement brands looking to target consumers who are looking for an easy way to obtain the necessary daily intake of these nutrient-rich ingredients.
Workshop question
How could your brand focus on natural products/services, or sustainability in general?
Trend signals
Trend signals for Matcha Haircare
Trend score 3.9 out of 10, from popularity 58%, activity 50%, freshness 9%.
Popularity58%
Activity50%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Matcha Haircare trend
5 featured examples from Nov 21, 2017 to Oct 1, 2019CategoryLifestyle
Enriched Matcha Lattes
Jade Leaf Matcha's Premium Matcha Latte Infusions Boast Functional Benefits
Creating innovative functional beverages by infusing matcha lattes with ingredients that provide specific health and wellness benefits.
CategoryFashion
Replenishing Superfood Shampoos
Briogeo’s Shampoo and Conditioner Features Kale, Spinach & Apple
The haircare industry can innovate by infusing superfood ingredients, like kale, apple, and spinach, into their products to provide enhanced nourishment and scalp health benefits.
CategoryLifestyle
Matcha-Based Smoothie Boosters
Jade Leaf Matcha's Powders Enrich Blended Drinks with More Benefits
The smoothie booster trend offers opportunities for food and beverage companies to create new and unique products that cater to health-conscious consumers.
CategoryFashion
Non-Toxic Mint-Infused Shampoos
Graydon Skincare Recently Launched the New Matcha Mint Shampoo
The skincare industry can explore the development of plant-based products that offer natural and nourishing solutions for consumers.
CategoryLifestyle
Beautifying Matcha Sachets
Panatea's Single-Serve 'GLOW' Instant Latte is Enriched with Biotin
Innovative beverage companies can explore the creation of premium instant latte sachets with unique flavors and beauty-enhancing additives.
