MUHU Gin is Made with Sweet Hibiscus and CBD in the Recipe
Michael Hemsworth — September 17, 2019 — Marketing
References: thespiritsbusiness
CBD-infused products are quickly becoming quite popular in many parts of the world thanks to increasing legalization and acceptance of hemp-based products, which is seeing new options like the MUHU gin being developed. Created by Sally Wynter, the gin is made with sweet hibiscus in the recipe along with CBD that's flavorless and odorless to not affect the profile of the libation. The CBD in the gin is imported from Canada where it is cultivated from hemp that is organically grown and free from chemicals and pesticides as a result.
The inspiration behind MUHU gin was explained by Wynter who said, "I looked at the spirits market and despite gin acting as a catalyst for experimentation with flavors and color we haven’t really seen anything truly innovative. Muhu is looking to branch away from the traditional, provenance driven brands.”
The inspiration behind MUHU gin was explained by Wynter who said, "I looked at the spirits market and despite gin acting as a catalyst for experimentation with flavors and color we haven’t really seen anything truly innovative. Muhu is looking to branch away from the traditional, provenance driven brands.”
Trend Themes
1. Cbd-infused Products - Creating innovative and flavorful CBD-infused products in the spirits market.
2. Experimental Gin Flavors - Exploring new flavors and ingredients to create unique and innovative gin options.
3. Provenance-driven Brands - Breaking away from traditional brands by focusing on unique provenance and storytelling.
Industry Implications
1. Alcoholic Beverage - Alcoholic beverage industry can explore the potential of CBD-infused spirits and unique gin flavors.
2. Herbal and Natural Products - Herbal and natural product industry can tap into the growing demand for CBD-infused goods.
3. Craft Distilleries - Craft distilleries can differentiate themselves by experimenting with innovative flavors and ingredients in their gin recipes.
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