mini mioche, a Canadian-based retailer, has recently launched a 2019 Pride collection of ethically and sustainably made unisex children's basics. The retailer's name, mini mioche, means "little one" in French, and is curated for conscious consumers seeking gender-neutral clothing for children.
The collection is made from low-impact, non-toxic, eco-friendly dyes made in Toronto. The limited-edition 2019 Pride Collection is made from organic cotton and has sizes from 3 months to 8 years old. mini mioche's line draws from vintage-inspired graphics with vibrant, rainbow-themed colors. This simple, soft, and comfortable apparel is perfect for active children.
10% of all sales from this vibrant collection will be donated to The Trevor Project and the LGBT YouthLine. These organizations seek to support LGBT+ youth in North America.
Image Credit: mimi mioche
Why This Trend Is Growing
- Ethical Fashion
- Disruptive innovation opportunity: Develop sustainable and eco-friendly manufacturing processes for the fashion industry.
- Gender-neutral Clothing
- Disruptive innovation opportunity: Create a wide range of inclusive clothing options that challenge traditional gender norms.
- Corporate Social Responsibility
- Disruptive innovation opportunity: Integrate social causes into business models to engage conscious consumers and support relevant organizations.
Industries Being Reshaped
- Fashion Retail
- Disruptive innovation opportunity: Implement sustainable practices throughout the entire supply chain, from production to distribution.
- Youth Fashion
- Disruptive innovation opportunity: Design fashionable and ethical clothing options specifically targeting the younger generation.
- Non-profit Organizations
- Disruptive innovation opportunity: Establish partnerships with fashion brands to create mutually beneficial collaborations that support social causes.
