Fruit-CBD infusions offer nutritious and calming benefits
Trend - The combination of CBD with fruit is on the rise, with everything from fresh juices to preserved fruits now containing the benefits of the cannabis property. As this industry expands across North America, so does the various ways in which cannabis is consumed.
Insight - With North American consumers now largely on-board with using cannabis for both medical and recreational purposes, brands in this space are looking for ways to grow this market in areas that consumers are already familiar with. These collaborations expand brands' reach while offering the natural health benefits that people are adopting into their daily lives as part of the "wellness" craze.
Insight - With North American consumers now largely on-board with using cannabis for both medical and recreational purposes, brands in this space are looking for ways to grow this market in areas that consumers are already familiar with. These collaborations expand brands' reach while offering the natural health benefits that people are adopting into their daily lives as part of the "wellness" craze.
Workshop Question - How could your brand collaborate with an adjacent industry to form new products?
Trend Themes
1. Cbd-fruit Combinations - The combination of CBD with fruit is on the rise, providing natural health benefits to the wellness craze.
2. Functional CBD Products - CBD-infused elixirs, juices, and shots are formulated to provide a variety of functional health benefits to consumers.
3. Cbd-infused Snacks - CBD-infused fruits, like cherries, provide a fun and tasty way to enhance a variety of foods and beverages.
Industry Implications
1. Food and Beverage - CBD-infused snacks and drinks provide a potentially vast new market for food and beverage businesses seeking to create wellness products.
2. Natural Health and Wellness - CBD products offer natural health benefits, making them a perfect fit for the booming natural health and wellness industry.
3. Retail and E-commerce - Growing interest in CBD-infused products has created exciting opportunities for retail and e-commerce companies to tap into a new market for health products.
