Workplace functionalities are enhanced via voice assistant technologies
Trend - The ubiquity of voice assistant tech has resulted in its inevitable infusion into workplace settings and procedures. Everything from job application submissions to printing are increasingly being combined with smart voice technologies that ease processes.
Insight - North American consumers are now accustomed to voice assistant technologies guiding them through their days, and their incorporation into the workplace is an extension of that. The growing popularity of this tech comes as consumers aim to create streamlined routines that leave them more time to enjoy their social lives and take care of their personal and professional responsibilities. Whether working remotely or in-office, this manifestation of voice-activated tech speaks to the growing desire for ease and accessibility in all aspects of consumers' lives.
Insight - North American consumers are now accustomed to voice assistant technologies guiding them through their days, and their incorporation into the workplace is an extension of that. The growing popularity of this tech comes as consumers aim to create streamlined routines that leave them more time to enjoy their social lives and take care of their personal and professional responsibilities. Whether working remotely or in-office, this manifestation of voice-activated tech speaks to the growing desire for ease and accessibility in all aspects of consumers' lives.
Workshop Question - How could your brand incorporate voice assistant tech to ease processes in the workplace?
Trend Themes
1. Voice-activated Workplace - The growing ubiquity of voice assistant technologies is permeating the working environment, facilitating streamlined routines and seamless processes.
2. Advanced Security Tech - Companies can take advantage of advanced security technology in tech products, making user data more secure and bringing a competitive edge to their offerings.
3. Smart Home-and-office Devices - As more devices provide dynamic interface between personal and professional spaces, companies can develop devices that seamlessly transition from the home space to the workplace.
Industry Implications
1. Consumer Electronics - Companies plan their R&D processes to optimize smart home-and-office devices, including through prototyping, testing and iterating new products that blend utility and design.
2. IT and Cybersecurity - With the rise of voice-activated workplace technology, IT professionals can focus on developing encrypted communication channels, bolstering cybersecurity defenses and increasing data privacy features.
3. Recruitment and HR Tech - Voice-activated technology is providing new and innovative ways for job seekers to apply for jobs and interact with hiring managers, with many early adopters of smart voice-activated job application processes in retail and hospitality.
