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Bold Unbranding

Big brands opt for no logos to showcase the weight and relevance of their brand

Trend - As efforts toward greater authenticity and brand loyalty continue to thrive, we're seeing a rise in unbranded, logo-less tactics–often from well-known companies. Not necessarily looking to move away from heritage or legacy, these brands are relying on the iconic imagery, aesthetics or references to their products to connect with consumers. These unbranded examples are serving to create more approachable identities for brands, allowing consumers to better connect with product references and emotional connections.

Insight - Brand recognition among consumers is crucial, however consumers' contemporary purchase habits often place just as much emphasis on product experience as they do branding. Consumers are drawn to experiences because they're often inherently shareable–and most young North Americans prioritize how their daily and brand interactions can be translated onto social media.
Workshop Question - How might you better connect with consumers through more subtle, unbranded tactics?
4 Featured, 33 Examples:
48,621 Total Clicks
Date Range:
Nov 18 — Sep 19
This Year and Average

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