Big brands opt for no logos to showcase the weight and relevance of their brand
Implications - As efforts toward greater authenticity and brand loyalty continue to thrive, we're seeing a rise in unbranded, logo-less tactics, often from bigger, more mainstream companies. Not necessarily looking to move away from heritage or legacy, brands are relying on the iconic imagery, aesthetics or references to their products to connect with consumers. Often satirical but straightforward, these unbranded examples are serving to create more approachable identities for brands, allowing consumers to better connect with product references, experiences and emotional connections.
Workshop Question — How might you better connect with consumers through more subtle, unbranded tactics?