Big brands opt for no logos to showcase the weight and relevance of their brand
Trend - As efforts toward greater authenticity and brand loyalty continue to thrive, we're seeing a rise in unbranded, logo-less tactics–often from well-known companies. Not necessarily looking to move away from heritage or legacy, these brands are relying on the iconic imagery, aesthetics or references to their products to connect with consumers. These unbranded examples are serving to create more approachable identities for brands, allowing consumers to better connect with product references and emotional connections.
Insight - Brand recognition among consumers is crucial, however consumers' contemporary purchase habits often place just as much emphasis on product experience as they do branding. Consumers are drawn to experiences because they're often inherently shareable–and most young North Americans prioritize how their daily and brand interactions can be translated onto social media.
Insight - Brand recognition among consumers is crucial, however consumers' contemporary purchase habits often place just as much emphasis on product experience as they do branding. Consumers are drawn to experiences because they're often inherently shareable–and most young North Americans prioritize how their daily and brand interactions can be translated onto social media.
Workshop Question - How might you better connect with consumers through more subtle, unbranded tactics?
Trend Themes
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Unbranded Campaigns — Well-known brands are relying on iconic imagery and references to products to connect with consumers, creating more approachable identities for their brands.
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Intentionally Brandless Campaigns — Some brands are intentionally excluding their brand name or logo from their campaigns to entice consumers who prioritize product experience over branding.
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Ironically Direct Campaigns — Companies are utilizing humor and irony in their advertising campaigns to directly connect with consumers and highlight the simplicity of their products.
Industry Implications
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Retail Industry — The retail industry can explore unbranded or intentionally brandless strategies to connect with consumers through product experience and simplicity.
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Marketing Industry — The marketing industry can embrace the trend of ironic and straightforward advertising campaigns to add humor and personality to brands.
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Consumer Packaged Goods Industry — Companies in the consumer packaged goods industry can leverage the simplicity of their product offerings to create humorous and direct campaigns that appeal to consumers.
4 Featured, 33 Examples:
106,429 Total Clicks
Date Range:
Nov 18 — Sep 19
Trending:
Average
Consumer Insight Topics:
