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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,236 more

Bold Unbranding

Big brands opt for no logos to showcase the weight and relevance of their brand

Implications - As efforts toward greater authenticity and brand loyalty continue to thrive, we're seeing a rise in unbranded, logo-less tactics, often from bigger, more mainstream companies. Not necessarily looking to move away from heritage or legacy, brands are relying on the iconic imagery, aesthetics or references to their products to connect with consumers. Often satirical but straightforward, these unbranded examples are serving to create more approachable identities for brands, allowing consumers to better connect with product references, experiences and emotional connections.
Workshop Question — How might you better connect with consumers through more subtle, unbranded tactics?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 33 Examples:
27,285 Total Clicks
Date Range:
Nov 18 — Sep 19
Trending:
This Month and Average

Featured Examples

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