'Italic' is the name of a brand-new, disruptive start-up that is inviting consumers to "shop luxury goods straight from the source." Italic sets itself apart by selling products from the same factories that produce high-end goods that are often attached to well-known brand names and logos that consumers will shell out hundreds, if not thousands, of dollars to get a piece of in product form.
Italic takes the form of a members-only marketplace that connects value-conscious consumers to unbranded luxury goods. In comparison to many other D2C start-ups, Italic doesn’t design its own products or purchase inventory from manufacturers—it leaves this process up to the factory's own product designers.
At the time of its launch, Italic is introducing 100 products, including a $95 cashmere scarf, a $75 wallet and a $245 bucket bag, made at factories used by Burberry, Prada and Givenchy, respectively.