Iceland Foods Will No Longer Be Selling Palm Oil Products
Ellen Smith — November 13, 2018 — Marketing
References: campaignlive & adweek
Every day an estimated 25 Orangutans die due to the deforestation caused by the palm oil industry -- to draw attention to this, Iceland Foods created an emotional animated ad spot that highlights the brand's efforts to eliminate palm oil from all products found in its grocery stores.
Iceland Foods' "Rang-Tan" ad is voiced by Emma Thompson, who reads a seemingly sweet story about a little girl confused by the cheeky Orangutan in her bedroom. The tone quickly changes as it's revealed the cartoon primate is spending time with the little girl because of the humans destroying its forest.
The commercial closes with the little girl vowing to share her new friend's story as the narrator reads "the future is not yet written, but I'll make sure it is ours."
Iceland Foods' "Rang-Tan" ad is voiced by Emma Thompson, who reads a seemingly sweet story about a little girl confused by the cheeky Orangutan in her bedroom. The tone quickly changes as it's revealed the cartoon primate is spending time with the little girl because of the humans destroying its forest.
The commercial closes with the little girl vowing to share her new friend's story as the narrator reads "the future is not yet written, but I'll make sure it is ours."
Trend Themes
1. Deforestation Awareness - Creating emotional ads that raise awareness about deforestation caused by industries like palm oil can educate consumers and drive them towards sustainable alternatives.
2. Eliminating Palm Oil - Brands like Iceland Foods taking a stand against palm oil and eliminating it from their products can differentiate themselves in the market and attract environmentally-conscious consumers.
3. Animated Emotional Advertising - Using emotional storytelling through animated ads can effectively convey a message and evoke empathy in viewers, encouraging them to take action.
Industry Implications
1. Food Retail - The food retail industry can explore opportunities to eliminate palm oil from their products and highlight their sustainability efforts to attract conscious consumers.
2. Environmental Activism - Environmental activist organizations can leverage emotional ads and stories to raise awareness about deforestation caused by industries like palm oil and mobilize public support.
3. Animation Production - The animation production industry can partner with brands and organizations to create emotionally impactful animated ads that address social and environmental issues, inspiring change.
1.9
Score
Popularity
Activity
Freshness
