If you're getting ready to host a premiere party for the final season of Game of Thrones, you may want to pick up a couple of bottles of the new 'For The Throne' beer by Brewery Ommegang.
For several seasons, Brewery Ommegang has been crafting Game of Thrones-inspired beers like Hand of the Queen Ale and Mother of Dragons Porter. Now the brewery is debuting a brew for the final season, called For The Throne.
For The Throne is described as a "delicate yet complex blend" that's inspired by the hit show's final season. According to the brand, this 9.5 percent ABV golden ale is made from a blend of pinot grigio and viognier grape juices, which were then bottle conditioned with champagne yeast. As the brand rep explains, the beer is the ultimate "tribute to those who aspire to be the final occupant of the Iron Throne."
Image Credit: <i> Brewery Ommegang.</i>
What's Driving This Trend
- Tv-inspired Craft Beers
- Breweries are creating beers inspired by popular TV shows, offering fans a unique beverage experience.
- Collaborative Marketing
- TV shows and breweries are partnering to create cross-promotional products that capitalize on each other's fanbases.
- Creative Flavor Combinations
- Breweries are experimenting with unique flavor combinations, using elements like wine grape juice to create distinctive beer blends.
Who This Affects Most
- Craft Brewing
- Breweries are capitalizing on the popularity of TV shows to attract new customers and offer unique products in the highly competitive craft beer industry.
- Television
- TV shows are expanding their marketing opportunities by partnering with breweries to create memorable cross-promotional products that help solidify their brand identities.
- Marketing and Advertising
- The success of TV-inspired craft beers represents an opportunity for marketing and advertising agencies to create innovative strategies that align with popular culture and media trends.
