Content streaming has become ubiquitous but is notorious for causing data overages much to the chagrin of consumers, so Sky Mobile has announced a new initiative to let subscribers stream all they want without restriction.
Customers can now access all of their favorite shows and movies via the company's dedicated apps whenever they want without any of the data used counting towards their monthly allowance. This functionality works in tandem with the users Sky TV subscription, but those without a TV plan can still access the unlimited streaming via Sky News to make it accessible for all.
Commenting on the new streaming initiative, Director of Sky Mobile Sophia Ahmad said, "We launched Sky Mobile to connect our customers to more of what they love. Streaming films and TV shows on-the-go is now one of the most popular ways to pass time while traveling or commuting – and our new Watch offer makes it easier for our customers to stay up to date with the unmissable must-watch television, from Game of Thrones to F1 races, that we know our customers love."