Deliveroo Honors Game of Thrones with an Easter Egg
Amy Duong — March 18, 2019 — Pop Culture
References: bustle & usmagazine
Deliveroo introduces a new chocolate dragon egg in celebration of the upcoming Easter festivities and the return of hit television series, Game of Thrones. The show returns on April 14th with Easter to follow the week after on April 21st. Deliveroo is an online food delivery service based in the UK and the new chocolate dragon eggs are made to represent the character Daenerys Targaryen's dragon eggs from the show.
It will weigh over two pounds and available for a limited time during the spring season. It will be available in the 'hatchery' section of Deliveroo's service and is made from premium white chocolate. To make the visual more realistic, each egg will be hand-painted in order to evoke the look of scales similar to the ones from the television show.
It will weigh over two pounds and available for a limited time during the spring season. It will be available in the 'hatchery' section of Deliveroo's service and is made from premium white chocolate. To make the visual more realistic, each egg will be hand-painted in order to evoke the look of scales similar to the ones from the television show.
Trend Themes
1. Tv-inspired Food - Online food delivery companies can explore creating TV series-themed food items to attract customers during related events and occasions.
2. Handcrafted Food Items - Handcrafting food items can create a unique selling point that appeals to customers seeking premium quality products.
3. Nostalgia Marketing - Using nostalgic themes or pop culture references in marketing and product design can create a sense of emotional connection with customers.
Industry Implications
1. Online Food Delivery - Online food delivery services can leverage pop culture references to drive sales and increase customer engagement during major cultural events and holidays.
2. Premium Chocolate Manufacturing - Chocolate manufacturers can explore producing handcrafted premium chocolate items with unique and visually appealing designs to capture high-end customers.
3. Marketing and Advertising - Marketing and advertising agencies can incorporate nostalgic themes and pop culture references in branding and advertising campaigns to connect with millennials and other nostalgia-driven consumers.
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