At this year's SXSW, HBO's Bleed for the Throne was launched as one of the most carefully planned and immersive activations.
The event was created in collaboration with The Red Cross, and doubles as the first stop in a Nationwide blood drive. The castle-like room where the event takes place features large, stained glass windows, and over 80 actors dressed in costumes that were shipped from the Game of Thrones set in Belfast. The actors read lines from a 100-page script, ensuring the event was as authentic as possible. Nurses were on-site to draw blood from those willing to donate. In addition to the good deed, those that donated blood were given a limited-edition T-Shirt that arrives with a blood splatter graphic.
Image credit: Stephen Desaulniers, CNBC