Category
Tech
Delegated Interfaces
Trend cluster
Category
Accessorized
Tech
Fashion and Tech merge to create subtly stylish and function accessories.
6.0
Trend score
Trend
What is the Accessorized Tech trend?
Accessorized Tech: Brands are adapting product designs and aesthetics to be more easily integrated into consumer rituals. Often outside the technology space, these brands are re-designing and adapting their products to be more inclusive of tech and smartphone needs.
Insight
The consumer insight behind the Accessorized Tech trend
Mobile tech's prevalence in consumers' day-to-day is undeniable, and consumers' purchase decisions when it comes to fashion and decor industries are now often based in how functional items would be in accommodating their daily tech habits. Hybrid solutions for consumers allow them to establish routines that are both functional and convenient.
Trend themes
Themes within the Accessorized Tech trend
Three behaviours holding the trend together01
Hybrid Products
Brands are adapting product designs and aesthetics to be more easily integrated into consumer rituals, creating hybrid products that are functional and convenient.
02
Tech Wearables
Technology integrated into fashion and accessories results in tech wearables that offer connectivity capabilities and added functionality.
03
Programmable Purses
Brands offering purses that can be programmed to perform various tasks, combining fashion and technology in innovative ways.
Industry implications
What the Accessorized Tech trend means for industry
Where the trend changes the playbookFor
Fashion Industry
The fashion industry is increasingly incorporating technology into their designs to meet consumers' demands for functional and stylish accessories.
For
Technology Industry
The technology industry is collaborating with fashion designers and accessory brands to integrate technology into wearable products.
For
Consumer Goods Industry
Consumer goods brands are investing in hybrid products that provide added convenience and functionality for modern consumers.
Workshop question
What do your consumers value most in their day-to-day rituals? How might you target that need more prominently in your products or services?
Trend signals
Trend signals for Accessorized Tech
Trend score 6.0 out of 10, from popularity 88%, activity 84%, freshness 9%.
Popularity88%
Activity84%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Accessorized Tech trend
4 featured examples from Jan 27, 2018 to Sep 25, 2019CategoryTech
Wireless Charger Fanny Packs
The Ampere Side Pocket Powers Up Devices in a Discreet Way
The fashion accessories industry can explore incorporating wireless charging capabilities and smartphone connectivity to create innovative and practical products.
CategoryFashion
Programmable Tech Purses
Bee & Kin's New Purse Can Be Programmed to Do a Range of Tasks
The fashion accessories industry can leverage the programmable purse trend to create new product offerings that combine style and functionality.
CategoryTech
Purse Accessory Charger Cables
The Casteify Tassel Lightning Charging Cable Hides in Plain Sight
Disruptive innovation opportunity: Merge fashion with technology by creating stylish accessories that serve a technological purpose.
CategoryTech
Bag-Like iPhone Cases
Valfre's Elena is a Stylish iPhone Case With an Edgy Silhouette
The market for mobile phone accessories offers an opportunity for disruptive innovation by offering fashionable and functional products like bag-like cases with designated card sl…
