Category
Tech
Delegated Interfaces
Trend cluster
Category
Generational
Calendar
Emerging calendar apps are catered to the lifestyles of younger generations.
4.0
Trend score
Trend
What is the Generational Calendar trend?
Generational Calendar: Organizational apps are being designed specifically to ease and streamline Millennial and Gen Z's day-to-day routines. With functions that include everything from story-driven layouts to focusing on planning real-life interactions, these apps are able to tap into the various habits and motivations of younger generations.
Insight
The consumer insight behind the Generational Calendar trend
The digital habits of Gen Z and Millennials are vastly different from their predecessors–and brands are now acknowledging that fact in the lifestyle apps they offer. Having been raised in the modern information age, younger consumers are accustomed to having most of their social, educational, and/or workplace habits take place in the online sphere. Thus, focusing on streamlining young consumers' lives allows them to prioritize and organize based on their immediate needs, in a way that aligns with their already-established digital habits.
Trend themes
Themes within the Generational Calendar trend
Three behaviours holding the trend together01
Organizational apps for Gen Z and Millennials
Apps are being designed specifically to ease and streamline the daily routines of younger generations, based on their digital habits.
02
Story-driven motivation wearables
Wearables that use adventure game storylines to instill healthy habits in kids from a young age, using fitness tracking, calendar reminders, and rewards to motivate.
03
Bill payment-tracking apps
Apps that simplify the management of personal bills and allow for direct payments, automatic tracking, and mobile reminders.
Industry implications
What the Generational Calendar trend means for industry
Where the trend changes the playbookFor
Productivity and lifestyle apps
Industries that can address the needs of younger generations through organizational, multi-functional, and social networking apps.
For
Wearable technology
The wearable technology industry can tap into the opportunity to develop wellness watches that motivate kids to stay physically active from a young age.
For
Financial management tools
The financial management industry can create streamlined bill payment-tracking apps that provide a complete overview of one's financial matters and simplify the payment process.
Workshop question
How could your brand tweak its product/service to better suit Millennial and Gen Z preferences?
Trend signals
Trend signals for Generational Calendar
Trend score 4.0 out of 10, from popularity 67%, activity 44%, freshness 9%.
Popularity67%
Activity44%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Generational Calendar trend
4 featured examples from May 1 to Aug 21, 2019CategoryTech
Story-Driven Motivation Wearables
The Kyn Wellness Watch Inspires Task Completion with Adventure
Companies producing fitness technology can explore incorporating interactive gaming elements to motivate users to maintain healthy habits.
CategorySocial Good
Gen Z Calendar Apps
The IRL App is a Social Networking App Created for Real Life Experiences
The IRL App disrupts the conventional social networking model by emphasizing in-person connections
CategoryTech
Bill Payment-Tracking Apps
The Prism App Assists in Managing Personal Financial Matters at Home
Disruptive innovation opportunity: Develop innovative tools and platforms to streamline personal finance management for individuals.
CategoryTech
AI-Based Lifestyle Management Apps
iFun is a Multi-Functional App That Makes Organization Easier
Disruptive innovation opportunity: Innovate and improve mobile applications to meet the evolving needs of users in the productivity age.
