Emerging calendar apps are catered to the lifestyles of younger generations
Trend - Organizational apps are being designed specifically to ease and streamline Millennial and Gen Z's day-to-day routines. With functions that include everything from story-driven layouts to focusing on planning real-life interactions, these apps are able to tap into the various habits and motivations of younger generations.
Insight - The digital habits of Gen Z and Millennials are vastly different from their predecessors–and brands are now acknowledging that fact in the lifestyle apps they offer. Having been raised in the modern information age, younger consumers are accustomed to having most of their social, educational, and/or workplace habits take place in the online sphere. Thus, focusing on streamlining young consumers' lives allows them to prioritize and organize based on their immediate needs, in a way that aligns with their already-established digital habits.
Insight - The digital habits of Gen Z and Millennials are vastly different from their predecessors–and brands are now acknowledging that fact in the lifestyle apps they offer. Having been raised in the modern information age, younger consumers are accustomed to having most of their social, educational, and/or workplace habits take place in the online sphere. Thus, focusing on streamlining young consumers' lives allows them to prioritize and organize based on their immediate needs, in a way that aligns with their already-established digital habits.
Workshop Question - How could your brand tweak its product/service to better suit Millennial and Gen Z preferences?
Trend Themes
1. Organizational Apps for Gen Z and Millennials - Apps are being designed specifically to ease and streamline the daily routines of younger generations, based on their digital habits.
2. Story-driven Motivation Wearables - Wearables that use adventure game storylines to instill healthy habits in kids from a young age, using fitness tracking, calendar reminders, and rewards to motivate.
3. Bill Payment-tracking Apps - Apps that simplify the management of personal bills and allow for direct payments, automatic tracking, and mobile reminders.
Industry Implications
1. Productivity and Lifestyle Apps - Industries that can address the needs of younger generations through organizational, multi-functional, and social networking apps.
2. Wearable Technology - The wearable technology industry can tap into the opportunity to develop wellness watches that motivate kids to stay physically active from a young age.
3. Financial Management Tools - The financial management industry can create streamlined bill payment-tracking apps that provide a complete overview of one's financial matters and simplify the payment process.
