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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,230 more

Pretzel Popularity

The German baked bread is revamped in various forms

Implications - A recent revamp of the humble pretzel is seen in both sweet and savoury forms, across varying types of -- and industries related to -- food and snacking. Products that feature this ingredient benefit from its perceived rusticness as well as its familiarity.

Insight - Many familiar food items -- from turmeric to coconut -- have been revamped and repositioned as star ingredients in recent years. Those that do well in North American markets tend to have origins in other continents, invoking a sense of authenticity separate from the over-processed perception of, namely, American cuisine. This is why the pretzel, with its German origins, is such a popular choice among packaged foods and within CPG, where authenticity is most needed.
Workshop Question — What is one familiar, yet exotic ingredient you can use in your brand or product?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
18,950 Total Clicks
Date Range:
Apr 19 — Oct 19
Trending:
Recent and Average
Consumer Insight Topics:

Featured Examples

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