Educational resources for kids adapt into more entertainment-focused options
Trend - Educational resources for kids are evolving with the use of modern media outlets and platforms to better balance education with entertainment. Creating videos, shows and even pop-up experiences that blend elements of learning with storytelling and technology, brands are not only looking for ways to make learning more fun, but they're changing the way education is consumed.
Insight - As Millennial parents bring their more progressive perspectives into parenting, they're focusing on the dynamic ways in which they can raise their children. All-encompassing approaches to teaching kids come with the benefit of fostering creativity and imagination alongside education–and Millennial parents believe this is a better approach to learning than what they were raised on.
Insight - As Millennial parents bring their more progressive perspectives into parenting, they're focusing on the dynamic ways in which they can raise their children. All-encompassing approaches to teaching kids come with the benefit of fostering creativity and imagination alongside education–and Millennial parents believe this is a better approach to learning than what they were raised on.
Workshop Question - How might you better connect with younger consumers through more content-specific strategies?
Trend Themes
1. Edutainment - As Millennial parents bring their more progressive perspectives into parenting, they're focusing on the dynamic ways in which they can raise their children.
2. Science-focused Youth Programming - Science education programming on YouTube presents opportunities to educate and entertain youth in STEM careers and natural history.
3. Branded Tech Storage Tutorials - Tech companies can create educational campaigns around organizing and storing the tech that they sell to users.
Industry Implications
1. Pop-up Experiences - Brands can create immersive, kid-centric pop-up experiences that blend elements of education with entertainment.
2. Broadcast Television - TV networks can produce entertaining food shows with a focus on education for kids to promote healthy eating habits.
3. Tech Retail - Tech retailers can create educational content centered around technology organization and storage solutions to appeal to younger consumers.
4 Featured, 34 Examples:
122,265 Total Clicks
Date Range:
May 19 — Oct 19
Trending:
Average
Consumer Insight Topics:
