The Netflix Original 'Everything Sucks!' Passes on Nostalgia to Gen Z
Kalina N — January 22, 2018 — Pop Culture
With the recent revival of iconic 90s shows like 'Friends', 'Freaks and Geeks' and 'Malcolm in the Middle,' it really comes as no surprise that Netflix is about to launch its own original 90s-inspired TV show. 'Everything Sucks!' is temporally situated in the mid-90s in a town in Oregon called Boring.
Netflix released a teaser trailer for its upcoming series and ironically, a majority of the actors appear too young to have first-hand experience of the decade. The video is shot in the style of the iconic VH1 Pop-Up Videos that reminds 90s kids all too well the struggles that became extinct with social media and modern technology. The 90s-inspired TV show playfully reminds (or introduces) the audience of the skipping CDs in Walkmans, the permanence of physical photographic film and primitive sexting techniques.
Netflix released a teaser trailer for its upcoming series and ironically, a majority of the actors appear too young to have first-hand experience of the decade. The video is shot in the style of the iconic VH1 Pop-Up Videos that reminds 90s kids all too well the struggles that became extinct with social media and modern technology. The 90s-inspired TV show playfully reminds (or introduces) the audience of the skipping CDs in Walkmans, the permanence of physical photographic film and primitive sexting techniques.
Trend Themes
1. 90s Nostalgia TV Shows - The success of 'Everything Sucks!' and the recent revival of iconic 90s shows presents an opportunity for companies to capitalize on millennials' nostalgia for the decade.
2. Revival of Outdated Technology - The use of outdated technology as a prominent feature in 'Everything Sucks!' and other 90s shows presents an opportunity to bring back and modernize once-extinct products.
3. Generation Z Interest in 90s Culture - The popularity of 'Everything Sucks!' among Gen Z audiences suggests an opportunity for companies to cater to Gen Z's interest in the culture of the 90s.
Industry Implications
1. Streaming Services - Streaming services like Netflix can leverage the popularity of 90s nostalgia TV shows to remain competitive in the market.
2. Technology Products - The revival of outdated technology as a rebranded, modernized product could disrupt industries such as music and photography.
3. Marketing and Advertising Agencies - Advertising agencies can tap into the demand for 90s-inspired shows and advertising techniques to captivate consumers' attention and trigger nostalgia.
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