HideSeek is Toronto’s newest selfie museum that is centered around nostalgia. Drawing inspiration from the 90s and early 2000s, the activation is Instagram-friendly, featuring childhood-themed and whimsical room settings with a nod to pop culture. These range from bubble furniture spaces to those spotlighting velcro and slinky toys of varying sizes.
Though Millennial-centric at its core, this space will also appeal to children thanks to its whimsical rooms that spark the imagination. The family-friendly pop-up ensures guests will get more than one opportunity to snap the perfect Instagram selfie, with tickets sold via its website. Adult passes for the space are priced at $25 and child passes are available for $20 a piece.
Image Credit: Gabby Frank, Toronto Life
What's Driving This Trend
- Nostalgia Tourism
- Entrepreneurs can capitalize on people's desire to relive the past and create more nostalgia-themed attractions or events.
- Immersive Social Media Activations
- Companies can create interactive, immersive spaces designed for optimal photo-taking and sharing on social media to increase brand awareness.
- Childhood Revival
- Businesses can tap into consumers' desire to revisit their childhood memories and create products or services that offer a nostalgic experience.
Who This Affects Most
- Tourism & Hospitality
- Hotels, museums and theme parks can create nostalgia-themed activations to attract millennials and families.
- Event Planning & Marketing
- Event planners and marketers can incorporate nostalgia themes in their events to make them more memorable and shareable on social media.
- Retail & Merchandise
- Retailers can tap into nostalgia by offering vintage designs or recreating popular products from the past to attract consumers who crave a sense of familiarity.
