Luxury Fashion Trend Clusters

Brands are launching luxury and designer skincare collections for newborns and infants. These products have easy-to-understand, short ingredient lists for safety and transparency. Brands position these products as better solutions for ensuring the healthy development of babies.

Megatrends

AuthenticityNaturalitySimplicity

Luxury fashion brands are unveiling anime-themed collections to foster relationships with the younger generation and today's nostalgia-fueled adults.

Megatrends

Co-creationNostalgiaTribalism

Brands in luxury fashion are increasingly experimenting with latex, which is giving an edge to their bespoke collections. The popularity of the material can be traced to its association with rebellion, deviance, and fetish, as well as to the sustainability in harvesting natural latex.

Megatrends

AuthenticityExperience

Brands—including haute couture fashion labels—are catering to the style-minded consumer with elevated outdoor gardening essentials. These offerings offer both functionality and an aesthetic-forward experience.

Megatrends

CatalyzationExperienceNaturality

Some luxury fashion brands are exploring marketing tactics in creative and engaging ways, especially through the film. These brands are leveraging their platforms to bring awareness to social issues through creative visual narratives.

Megatrends

Tribalism

Many fashion brands and magazines are continuing their operations during the COVID-19 pandemic with creative photoshoots that are staged at home. This venture, which is heavy on the DIY aesthetic, depicts models and even employees of the label or magazine in their personal quarters.

Megatrends

AuthenticityCo-creationCuration

Many designers are taking advantage of the progression of the technological age as they introduce robotic components to their fashion lines. From artificial intelligence to coding, the smart garments boast responsive or assistive features that elevate the piece beyond the constraints of aesthetic.

Megatrends

Artificial IntelligenceHybridizationPersonalization

Haute couture labels and celebrities are entering unlikely territory, producing branded contraceptives and collections that are inspired by the notion of safe sex. Whether it's through condoms or condom-inspired apparel, the launches instill a sense of curiosity in consumers.

Megatrends

CurationHybridization

Ultra-luxurious bespoke services seek to tempt the luxury consumer in search of hyper-customized services.

Megatrends

CatalyzationExperienceTribalism