Photoshoots at home are being prioritized by brands in the fashion industry
Trend - Many fashion brands and magazines are continuing their operations during the COVID-19 pandemic with creative photoshoots that are staged at home. This venture, which is heavy on the DIY aesthetic, depicts models and even employees of the label or magazine in their personal quarters.
Insight - The economic restrictions that were imposed by many governments during the COVID-19 outbreak are putting a halt to the operation of businesses across industries. Still in full effect in some countries, consumers are eager to experience a sense of normalcy by seeking out ways to engage with activities and content that were previously available to them pre-pandemic. This does not only afford individuals some comfort, but also serves as a form of entertainment and connection.
Insight - The economic restrictions that were imposed by many governments during the COVID-19 outbreak are putting a halt to the operation of businesses across industries. Still in full effect in some countries, consumers are eager to experience a sense of normalcy by seeking out ways to engage with activities and content that were previously available to them pre-pandemic. This does not only afford individuals some comfort, but also serves as a form of entertainment and connection.
Workshop Question - Conceptualize an at-home campaign that will work for your brand.
Trend Themes
1. At-home Editorial - Models and employees in their personal quarters are being depicted in creative at-home DIY photoshoots staged by fashion brands and magazines during the COVID-19 pandemic.
2. Self-shot Magazine Covers - Publications like ESSENCE are releasing covers that are styled and shot by the supermodel themselves using their iPhone as industries around the world are being challenged to get more creative and people are getting a more relaxed and casual look into businesses as they share content and campaigns crafted entirely from home.
3. Self-isolation Photoshoot Campaigns - Fashion houses and magazines are resorting to self-isolation photoshoot campaigns that show models taking on new roles as photographers, makeup artists, and hairstylists as the COVID-19 pandemic changes the way the fashion industry captures and shares content.
Industry Implications
1. Marketing and Advertising - Marketers and advertisers can adopt innovative, DIY, and cost-effective strategies for creating content while taking cues from fashion brands and magazines that have made creative at-home DIY photoshoots the norm during the COVID-19 pandemic.
2. Fashion - Fashion industry professionals can explore creative and disruptive ways to create, capture, and market fashion collections whilst using readily available household resources and spaces from the comfort of their homes as seen in the various at-home DIY photoshoot campaigns from luxury brands such as Burberry and Fendi.
3. Publishing - Publishing industry professionals can innovate and save costs by releasing content that is self-shot by the celebrities, models, or supermodels themselves using accessible high-quality equipment, like ESSENCE's Naomi Campbell cover, as publishers resort to creative and cost-effective solutions due to the COVID-19 pandemic.
5 Featured, 38 Examples:
215,876 Total Clicks
Date Range:
Apr 20 — Aug 20
Trending:
Hot
Consumer Insight Topics:
