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At-Home Editorial

Photoshoots at home are being prioritized by brands in the fashion industry

Trend - Many fashion brands and magazines are continuing their operations during the COVID-19 pandemic with creative photoshoots that are staged at home. This venture, which is heavy on the DIY aesthetic, depicts models and even employees of the label or magazine in their personal quarters.

Insight - The economic restrictions that were imposed by many governments during the COVID-19 outbreak are putting a halt to the operation of businesses across industries. Still in full effect in some countries, consumers are eager to experience a sense of normalcy by seeking out ways to engage with activities and content that were previously available to them pre-pandemic. This does not only afford individuals some comfort, but also serves as a form of entertainment and connection.
Workshop Question - Conceptualize an at-home campaign that will work for your brand.
8.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 38 Examples:
109,707 Total Clicks
Date Range:
Apr 20 — Aug 20
Trending:
This Month and Hot

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