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The Gucci Showtime Campaign Celebrates the Golden Era of Hollywood

 - Feb 4, 2019
References: gucci & highsnobiety
Luxury fashion house Gucci recently unveiled its 'Gucci Showtime' campaign for the Spring/Summer 2019 season. It is both shot and directed by the talented Glen Luchford and celebrates classic Hollywood during the golden era of the 40s and 50s. The theatrical theme recalls films from the decades such as 'An American in Paris,' 'Cover Girl,' 'Singin' in the Rain,' 'Gentlemen Prefer Blondes,' 'The Band Wagon,' and 'There's No Business Like Show Business.'

The glamorous concept is captured in the form of an old-school film that dresses characters in classic 40s fashion. They perform by singing and dancing in a synchronized routine that references the golden era. The new Spring/Summer 2019 Gucci Showtime campaign features Irving Berlin's song There's No Business Like Show Business.'

Image Credit: Glen Luchford