Category
Lifestyle
Format Flexing
Trend cluster
Category
Garden
Luxe
Gardening tools and accessories are elevated through fashion and style.
5.0
Trend score
What's Happening
What is the Garden Luxe trend?
Garden Luxe: Brands—including haute couture fashion labels—are catering to the style-minded consumer with elevated outdoor gardening essentials. These offerings offer both functionality and an aesthetic-forward experience.
Insight
The consumer insight behind the Garden Luxe trend
During the COVID-19 pandemic, many consumers are embracing different hobbies and are also looking to improve themselves or their home, creating a demand for products and services that will enable them to do so. In this space, many contemporary consumers, regardless of age, are emphasizing style and aesthetic-driven experiences for their power to allow individuals to feel more confident, as well as motivated and excited to use the products.
Trend themes
Themes within the Garden Luxe trend
Three behaviours holding the trend together01
Fashion-Forward Gardening Tools
Brands are offering elevated and aesthetically-oriented tools and accessories for the style-minded consumer in the gardening space.
02
Multifunctional Outdoor Equipment
Outdoor equipment and tools are being designed with multiple functionalities to provide a more convenient experience for the consumer.
03
Luxury-minded Garden Products
Luxury-minded garden supply brands are on the rise, offering unique products that aim to elevate and transform outdoor spaces.
Industry implications
What the Garden Luxe trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Fashion brands are branching out into gardening tools and accessories, showcasing the growing demand for style-oriented products in the gardening space.
For
Home Improvement Industry
The home improvement industry can take inspiration from the multifunctional and collapsible designs of gardening tools and equipment for their own products.
For
Outdoor Living Industry
Luxury-minded garden supply brands are disrupting the outdoor living industry through their unique and elevated products that aim to transform outdoor spaces.
Workshop question
How can your brand elevate a consumer hobby?
Trend signals
Trend signals for Garden Luxe
Trend score 5.0 out of 10, from popularity 70%, activity 72%, freshness 9%.
Popularity70%
Activity72%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Garden Luxe trend
5 featured examples from Aug 3, 2019 to Apr 8, 2020CategoryArt & Design
Luxury Garden Hose Kits
Garden Glory's Rusty Leopard Kit Features Animal Print Accents
Luxury garden hose kits like Rusty Leopard present an opportunity for disruption in the gardening supplies industry by offering fashion-inspired, high-end products.
CategoryArt & Design
Elevated Gardening Tools
Garden Glory Boasts an Incredibly Chic Collection for the Modern Gardener
Disruptive innovation opportunity: Introduce innovative gardening tools and accessories that elevate the gardening experience and cater to the modern homeowner.
CategoryFashion
Fashion-Forward Garden-Wear Collections
Fiskars is Debuting Its First-ever 11-Piece Clothing Line
Fashion brands can explore garden-wear collections that combine style and functionality for urban gardeners and outdoor enthusiasts.
CategoryArt & Design
Gardening Kit Seating Solutions
The Gardener’s Tool Seat Offers Ample Space for Tool Storage
The Gardener's Tool Seat is an innovative product in the gardening industry that provides a solution to the issue of tool storage and transport during outdoor activities.
CategoryArt & Design
Luxe Gardening Gloves
Garden Glory's Silver and Gold Gloves are for Luxury-minded Consumers
Innovative disruption can occur within the industry of gardening tools and accessories by incorporating fashion-forward designs and luxurious materials.
