Gardening tools and accessories are elevated through fashion and style
Trend - Brands—including haute couture fashion labels—are catering to the style-minded consumer with elevated outdoor gardening essentials. These offerings offer both functionality and an aesthetic-forward experience.
Insight - During the COVID-19 pandemic, many consumers are embracing different hobbies and are also looking to improve themselves or their home, creating a demand for products and services that will enable them to do so. In this space, many contemporary consumers, regardless of age, are emphasizing style and aesthetic-driven experiences for their power to allow individuals to feel more confident, as well as motivated and excited to use the products.
Insight - During the COVID-19 pandemic, many consumers are embracing different hobbies and are also looking to improve themselves or their home, creating a demand for products and services that will enable them to do so. In this space, many contemporary consumers, regardless of age, are emphasizing style and aesthetic-driven experiences for their power to allow individuals to feel more confident, as well as motivated and excited to use the products.
Workshop Question - How can your brand elevate a consumer hobby?
Trend Themes
1. Fashion-forward Gardening Tools - Brands are offering elevated and aesthetically-oriented tools and accessories for the style-minded consumer in the gardening space.
2. Multifunctional Outdoor Equipment - Outdoor equipment and tools are being designed with multiple functionalities to provide a more convenient experience for the consumer.
3. Luxury-minded Garden Products - Luxury-minded garden supply brands are on the rise, offering unique products that aim to elevate and transform outdoor spaces.
Industry Implications
1. Fashion Industry - Fashion brands are branching out into gardening tools and accessories, showcasing the growing demand for style-oriented products in the gardening space.
2. Home Improvement Industry - The home improvement industry can take inspiration from the multifunctional and collapsible designs of gardening tools and equipment for their own products.
3. Outdoor Living Industry - Luxury-minded garden supply brands are disrupting the outdoor living industry through their unique and elevated products that aim to transform outdoor spaces.
5 Featured, 42 Examples:
177,881 Total Clicks
Date Range:
Aug 19 — Sep 20
Trending:
Warm
Consumer Insight Topics:
