Category
Lifestyle
Assisted Choices
Trend cluster
Category
Bespoke
Accessorized
Consumers are tempted with ultra-luxurious customization services.
5.1
Trend score
Trend
What is the Bespoke Accessorized trend?
Bespoke Accessorized: Ultra-luxurious bespoke services seek to tempt the luxury consumer in search of hyper-customized services. In what can be seen as an extension of exclusivity marketing and hyper-personalization, bespoke accessories offer an intimate curation process for consumers left dissatisfied by traditional luxury offerings.
Trend themes
Themes within the Bespoke Accessorized trend
Three behaviours holding the trend together01
Hyper-Customization
Bespoke accessories offer an intimate curation process for consumers left dissatisfied by traditional luxury offerings; companies are offering products that can be uniquely tailored.
02
Data-Driven Personalization
Platforms like Casamatic invite subscribers to fill out a personalized profile that documents a handful of desires specific to their lifestyle, matching people with their dream home.
03
Custom Product Marketplaces
'Zeewatches' allows consumers to create their very own custom watches via the intuitive design platform provided by the brand; from here, the watches will be produced for consumers to keep for themselves, or even sold, if desired.
Industry implications
What the Bespoke Accessorized trend means for industry
Where the trend changes the playbookFor
Luxury Fashion & Accessories
Trend creates an opportunity for luxury fashion companies to cater to those looking for personalised products.
For
Real Estate
The hyper-customized approach and data-driven findings by Casamatic appeals to experience-seeking consumers, offers a disruptive innovation opportunity for real estate companies to offer personalised experiences.
For
E-commerce Marketplaces
'Zeewatches' offers a new way of customising production and supply-chain logistics, which could inspire innovation in creating customised products with less waste and mass production.
Workshop question
How does curation and personalization fit in with your most luxurious products?
Trend signals
Trend signals for Bespoke Accessorized
Trend score 5.1 out of 10, from popularity 76%, activity 68%, freshness 8%.
Popularity76%
Activity68%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Bespoke Accessorized trend
6 featured examples from Mar 29, 2014 to Feb 25, 2016CategoryFashion
Personalized Designer Heels
For Two Days, Prada Allowed Consumers to Order Bespoke Shoes
The fashion industry can leverage the trends of personalized designer heels by integrating technologies like 3D printing and offering bespoke services to enhance customer experien…
CategoryBusiness
Experiential Real Estate Platforms
Casamatic Offers Data-Driven Dream Home Offerings
Disruptive innovation opportunities include integrating AI algorithms to analyze data and provide personalized recommendations for home buyers.
CategoryFashion
Personalized Scarf Bars
This Company is Giving Customers a Chance to Design Their Own Scarves
Fashion retailers can attract more customers and increase sales by offering personalized products and services, whether through customized accessories, apparel, or footwear.
CategoryFashion
Bespoke Watch Bars
The London Larsson & Jennings Boutique Boasts a Custom Watch Bar
The luxury goods industry has an opportunity to capitalize on the trend of custom watch bars by offering bespoke customization services for high-end watches.
CategoryBusiness
Custom Watchmaking Services
'Zeewatches' Offers Custom Watches for Consumers to Buy and/or Sell
Disruptive potential to create a new niche market by offering customized, high-quality watches to consumers through personalization services.
CategoryFashion
Bespoke Designer Footwear
The Miu Miu Decollete Collection is Made to Order
Disruptive innovation opportunity: By incorporating custom design options, fashion brands can cater to consumers' desire for unique and personalized products.
