Category
Fashion
Expressive Timekeeping
Trend cluster
Category
Upleveled
Reef-Care
Ocean sustainability is positioned as a feature in higher-end SPF products.
5.9
Trend score
Trend
What is the Upleveled Reef-Care trend?
Upleveled Reef-Care: Though reef safety is not new among athletic brands of sun protection, brands targeted to the beauty-focused consumer are also starting to spotlight this benefit. Reef safety in SPF focuses on formulations that avoid chemicals harmful to ocean life, instead prioritizing physical UVA and UVB filters.
Insight
The consumer insight behind the Upleveled Reef-Care trend
Expanding this language beyond athletic brands and into more cosmetics-focused spaces provides a different type of consumer with more ethical choices. As eco-consciousness continues to evolve into a status symbol among consumers, once-niche causes expand their reach and cross over into behavioral tribes also interested in luxurious aesthetics. Brands that can provide both decadence and benevolence will be seen as early adopters of a new, more holistic form of luxury.
Trend themes
Themes within the Upleveled Reef-Care trend
Three behaviours holding the trend together01
Plant-Powered Skincare
Brands are developing skincare products that incorporate plant-based ingredients to enhance skin health while providing effective UVA and UVB protection.
02
Multifunctional Beauty Products
Innovative companies are combining sun protection with other skincare benefits, making products that serve multiple purposes such as moisturizing and priming.
03
Eco-Conscious Formulations
The rise of reef-safe SPF products reflects a growing consumer demand for environmentally friendly options that do not harm ocean ecosystems.
Industry implications
What the Upleveled Reef-Care trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
The beauty industry is increasingly prioritizing sustainable and multifunctional products that align with eco-conscious consumer values.
For
Health and Wellness
The wellness sector benefits from the integration of health-focused, plant-based ingredients in daily skincare routines.
For
Environmental Sustainability
Sustainability-focused industries are seeing innovation with the creation of products that reduce environmental impact, like reef-safe SPF formulations.
Workshop question
How can your brand better balance function, aesthetic, and social good?
Trend signals
Trend signals for Upleveled Reef-Care
Trend score 5.9 out of 10, from popularity 77%, activity 78%, freshness 22%.
Popularity77%
Activity78%
Freshness22%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Upleveled Reef-Care trend
5 featured examples from Jun 22, 2023 to Mar 1, 2024CategoryFashion
Microbiome-Friendly Vegan Sunscreens
Melixer Vegan Air Fit Sunscreen Contains Reed & Kale Extracts
Incorporate microbiome-friendly and plant-powered sunscreens into skincare product lines, meeting the growing demand for clean and effective UV protection.
CategoryFashion
Multitasking Browning Lotions
Instant Vacation is an SPF 30 Browning Lotion with Skin-Firming Oils
Opportunities for incorporating self-tanning technology and skin-firming oils into innovative SPF products.
CategoryFashion
Oil-Free SPF Moisturizers
NUDESTIX Combines Protective Sunscreen with Nourishing Moisturizer
The multi-tasking formula and use of vegan ingredients in NUDESTIX's Nudescreen Daily Mineral Veil SPF moisturizer present disruptive innovation opportunities in the beauty and co…
CategoryFashion
Portable Tinted Sunscreens
NUDESTIX Boasts the NUDESCREEN BLUSH TINT SPF 30
The cosmetics industry has an opportunity to capitalize on the increased demand for tinted sunscreens and hybrid makeup-skincare products like NUDESCREEN BLUSH TINT SPF 30.
CategoryFashion
Orange-Based Mineral Sunscreens
Lion Pose's 100% Mineral Sunscreen Minimizes the White Cast
Opportunity for cosmetic companies to explore colored base mineral sunscreen formulations for improved product aesthetics.
