Ocean sustainability is positioned as a feature in higher-end SPF products
Trend - Though reef safety is not new among athletic brands of sun protection, brands targeted to the beauty-focused consumer are also starting to spotlight this benefit. Reef safety in SPF focuses on formulations that avoid chemicals harmful to ocean life, instead prioritizing physical UVA and UVB filters.
Insight - Expanding this language beyond athletic brands and into more cosmetics-focused spaces provides a different type of consumer with more ethical choices. As eco-consciousness continues to evolve into a status symbol among consumers, once-niche causes expand their reach and cross over into behavioral tribes also interested in luxurious aesthetics. Brands that can provide both decadence and benevolence will be seen as early adopters of a new, more holistic form of luxury.
Insight - Expanding this language beyond athletic brands and into more cosmetics-focused spaces provides a different type of consumer with more ethical choices. As eco-consciousness continues to evolve into a status symbol among consumers, once-niche causes expand their reach and cross over into behavioral tribes also interested in luxurious aesthetics. Brands that can provide both decadence and benevolence will be seen as early adopters of a new, more holistic form of luxury.
Workshop Question - How can your brand better balance function, aesthetic, and social good?
Trend Themes
1. Plant-powered Skincare - Brands are developing skincare products that incorporate plant-based ingredients to enhance skin health while providing effective UVA and UVB protection.
2. Multifunctional Beauty Products - Innovative companies are combining sun protection with other skincare benefits, making products that serve multiple purposes such as moisturizing and priming.
3. Eco-conscious Formulations - The rise of reef-safe SPF products reflects a growing consumer demand for environmentally friendly options that do not harm ocean ecosystems.
Industry Implications
1. Beauty and Personal Care - The beauty industry is increasingly prioritizing sustainable and multifunctional products that align with eco-conscious consumer values.
2. Health and Wellness - The wellness sector benefits from the integration of health-focused, plant-based ingredients in daily skincare routines.
3. Environmental Sustainability - Sustainability-focused industries are seeing innovation with the creation of products that reduce environmental impact, like reef-safe SPF formulations.
5 Featured, 42 Examples:
48,067 Total Clicks
Date Range:
Jun 23 — Mar 24
Trending:
Hot
Consumer Insight Topics:
