The luxury fashion industry is embracing latex as a primary material in new collections
Trend - Brands in luxury fashion are increasingly experimenting with latex, which is giving an edge to their bespoke collections. The popularity of the material can be traced to its association with rebellion, deviance, and fetish, as well as to the sustainability in harvesting natural latex.
Insight - Millennial and Gen Z consumers have always placed a strong emphasis on their appearances and a big reason for that is their continuous presence and dependence on social media platforms. As a result, many are on the lookout for aesthetic-forward pieces and experiences that can help them feel not only more confident in their self-expression but also more interesting in the eyes of their peers and followers.
Insight - Millennial and Gen Z consumers have always placed a strong emphasis on their appearances and a big reason for that is their continuous presence and dependence on social media platforms. As a result, many are on the lookout for aesthetic-forward pieces and experiences that can help them feel not only more confident in their self-expression but also more interesting in the eyes of their peers and followers.
Workshop Question - How can your brand boost the confidence of your consumers?
Trend Themes
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Latex Fashion — Luxury fashion brands are experimenting with latex as a primary material in their collections, offering opportunities for bespoke designs and sustainable harvesting.
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Social Media Influence — Millennial and Gen Z consumers are seeking aesthetic-forward pieces and experiences to express their individuality and gain recognition on social media.
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Wearable Floatation Devices — The fashion industry and artists are designing inflatable clothing and accessories that can be used for sun protection or to provide flotation while swimming or floating on the water.
Industry Implications
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Luxury Fashion — Luxury fashion brands can experiment with unusual materials and bespoke designs to create unique and sustainable collections.
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Social Media Marketing — Marketing professionals can target millennial and Gen Z consumers with content that highlights aesthetic-forward pieces and experiences that can be used to express their individuality and gain recognition on social media.
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Outdoor Sports and Recreation — Outdoor activity brands can explore inflatable and wearable designs to provide innovative sun protection and flotation options for customers.
4 Featured, 34 Examples:
184,940 Total Clicks
Date Range:
Jan 20 — Dec 20
Trending:
V. Hot
Consumer Insight Topics:
