Category
Fashion
Scaled Restraint
Trend cluster
Category
Latex
Boom
The luxury fashion industry is embracing latex as a primary material in new collections.
6.2
Trend score
Trend
What is the Latex Boom trend?
Latex Boom: Brands in luxury fashion are increasingly experimenting with latex, which is giving an edge to their bespoke collections. The popularity of the material can be traced to its association with rebellion, deviance, and fetish, as well as to the sustainability in harvesting natural latex.
Insight
The consumer insight behind the Latex Boom trend
Millennial and Gen Z consumers have always placed a strong emphasis on their appearances and a big reason for that is their continuous presence and dependence on social media platforms. As a result, many are on the lookout for aesthetic-forward pieces and experiences that can help them feel not only more confident in their self-expression but also more interesting in the eyes of their peers and followers.
Trend themes
Themes within the Latex Boom trend
Three behaviours holding the trend together01
Latex Fashion
Luxury fashion brands are experimenting with latex as a primary material in their collections, offering opportunities for bespoke designs and sustainable harvesting.
02
Social Media Influence
Millennial and Gen Z consumers are seeking aesthetic-forward pieces and experiences to express their individuality and gain recognition on social media.
03
Wearable Floatation Devices
The fashion industry and artists are designing inflatable clothing and accessories that can be used for sun protection or to provide flotation while swimming or floating on the water.
Industry implications
What the Latex Boom trend means for industry
Where the trend changes the playbookFor
Luxury Fashion
Luxury fashion brands can experiment with unusual materials and bespoke designs to create unique and sustainable collections.
For
Social Media Marketing
Marketing professionals can target millennial and Gen Z consumers with content that highlights aesthetic-forward pieces and experiences that can be used to express their individuality and gain recognition on social media.
For
Outdoor Sports and Recreation
Outdoor activity brands can explore inflatable and wearable designs to provide innovative sun protection and flotation options for customers.
Workshop question
How can your brand boost the confidence of your consumers?
Trend signals
Trend signals for Latex Boom
Trend score 6.2 out of 10, from popularity 83%, activity 93%, freshness 9%.
Popularity83%
Activity93%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Latex Boom trend
4 featured examples from Jan 29 to Dec 29, 2020CategoryUnique
Inflatable Floating Suits
SiiGii's Suit Lets Wearers Float and Stay Protected from the Sun
Companies in the outdoor recreation industry can innovate by incorporating inflatable, sun-protective materials and technologies for their product lines.
CategoryFashion
Provocative Latex Fashion Lines
Zorenko London Boasts Both Women's and Men's Collections
The fashion industry can experiment with new materials and designs to offer bold and daring fashion consumers more provocative and sensual options.
CategoryArt & Design
Chromatic Natural Latex Fashion
Dead Lotus Couture's Retro Womenswear Range is Bound to Turn Heads
The 'Operio' collection by Dead Lotus Couture opens up new opportunities for the apparel manufacturing industry to incorporate natural latex into their designs, catering to the de…
CategoryFashion
Viral Inflatable Trouser Pre-Orders
Harikrishnan Garnered Global Attention with His Airy Trousers
As the fashion industry continues to evolve, designers and companies may look to the rising trend of inflatable fashion, such as Harikrishnan's Inflatable Trousers, to create new…
