New apps are dedicated to helping support men's sexual wellness struggles
Trend - Brands are launching apps that assist men with managing sexual wellness problems. These apps offer users privacy and security and offer professional support, including recommended products or lifestyle changes. These apps help men maintain sexual health while being discrete.
Insight - One of the largest barriers that prevents men from seeking help for sexual wellness problems is pride. Many men do not want to acknowledge these issues for fear of feeling lesser. As a result, these men either attempt to find their own solutions through OTC products, or seek help online anonymously. These men desire professional-level help that is unintrusive to their lifestyle and does not require associating their identity to their challenges, leading to privacy-focused support apps.
Insight - One of the largest barriers that prevents men from seeking help for sexual wellness problems is pride. Many men do not want to acknowledge these issues for fear of feeling lesser. As a result, these men either attempt to find their own solutions through OTC products, or seek help online anonymously. These men desire professional-level help that is unintrusive to their lifestyle and does not require associating their identity to their challenges, leading to privacy-focused support apps.
Workshop Question - How could your brand support men's wellness with new products or services while respecting privacy concerns?
Trend Themes
1. Privacy-focused Men's Health Apps - Men seeking sexual wellness support desire professional-level help that is unintrusive to their lifestyle and does not require associating their identity to their challenges, leading to privacy-focused support apps.
2. Prescription-free Men's Sexual Wellness Solutions - New prescription-free applications offer natural wellness solutions for men's sexual health issues.
3. Less Stigmatized Men's Health Apps - New men's health applications are aiming to revolutionize the way men handle challenges related to erectile dysfunction and other less commonly spoken-about areas of men's health.
Industry Implications
1. Health and Wellness Apps - The health and wellness app industry is growing with new apps being developed to support men's sexual wellness challenges.
2. Healthcare and Pharmaceutical Industries - The healthcare and pharmaceutical industries can benefit from the development of new prescription-free solutions with more natural wellness approaches.
3. Mental Health Counseling Industry - There is an opportunity for the mental health counseling industry to develop more professional support networks and apps that cater to men's sexual wellness needs.
