Category
Lifestyle
Assisted Choices
Trend cluster
Category
Men's
Support
New apps are dedicated to helping support men's sexual wellness struggles.
4.1
Trend score
Trend
What is the Men's Support trend?
Men's Support: Brands are launching apps that assist men with managing sexual wellness problems. These apps offer users privacy and security and offer professional support, including recommended products or lifestyle changes. These apps help men maintain sexual health while being discrete.
Insight
The consumer insight behind the Men's Support trend
One of the largest barriers that prevents men from seeking help for sexual wellness problems is pride. Many men do not want to acknowledge these issues for fear of feeling lesser. As a result, these men either attempt to find their own solutions through OTC products, or seek help online anonymously. These men desire professional-level help that is unintrusive to their lifestyle and does not require associating their identity to their challenges, leading to privacy-focused support apps.
Trend themes
Themes within the Men's Support trend
Three behaviours holding the trend together01
Privacy-Focused Men's Health Apps
Men seeking sexual wellness support desire professional-level help that is unintrusive to their lifestyle and does not require associating their identity to their challenges, leading to privacy-focused support apps.
02
Prescription-Free Men's Sexual Wellness Solutions
New prescription-free applications offer natural wellness solutions for men's sexual health issues.
03
Less Stigmatized Men's Health Apps
New men's health applications are aiming to revolutionize the way men handle challenges related to erectile dysfunction and other less commonly spoken-about areas of men's health.
Industry implications
What the Men's Support trend means for industry
Where the trend changes the playbookFor
Health and Wellness Apps
The health and wellness app industry is growing with new apps being developed to support men's sexual wellness challenges.
For
Healthcare and Pharmaceutical Industries
The healthcare and pharmaceutical industries can benefit from the development of new prescription-free solutions with more natural wellness approaches.
For
Mental Health Counseling Industry
There is an opportunity for the mental health counseling industry to develop more professional support networks and apps that cater to men's sexual wellness needs.
Workshop question
How could your brand support men's wellness with new products or services while respecting privacy concerns?
Trend signals
Trend signals for Men's Support
Trend score 4.1 out of 10, from popularity 60%, activity 47%, freshness 16%.
Popularity60%
Activity47%
Freshness16%
Audience
90%Men
10%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Men's Support trend
5 featured examples from Nov 24, 2021 to May 30, 2023CategoryLifestyle
Taboo Men's Health Apps
'Mojo' is a Health App that Targets the Less Spoken-About Areas
Healthcare providers could incorporate personalized health apps for men to help them address sensitive health issues.
CategoryLifestyle
Sexual Performance-Improving Patches
Morari's "Mor" Patch is a Solution for Sexual Dysfunction
The sexual health and wellness industry that includes products and services related to sexual function, health, and satisfaction.
CategoryLifestyle
Sexual Wellness Applications
Kranus Edera is a Prescription Application for Men's Health
Digital health technologies are creating new opportunities for healthcare providers to offer innovative and personalized treatment options for patients.
CategoryLifestyle
Survey-Based Men's Support Apps
'HARDR.app' is an Erectile Dysfunction Support Network
This trend presents a disruption opportunity for the healthcare industry to develop more specialized digital health solutions.
CategoryLifestyle
Sexless Social Apps
This App Provides Community For People Practicing Abstinence
Social media players might tap into the abstinence community trend by creating new vertical social platforms or acquiring apps that already cater to this niche market.
