A Royal Chocolate Bar Red Velvet is a Shareable Indulgence
Laura McQuarrie — January 21, 2021 — Lifestyle
References: highlifefarms & prnewswire
Ahead of Valentine's Day, High Life Farms is announcing the limited release of its award-winning Royal Chocolate Bar in a special version inspired by the holiday. The Royal Chocolate Bar Red Velvet is a decadent, shareable treat that combines a base of creamy milk chocolate with rich red velvet and 100 milligrams of THC in 20 five-milligram pieces.
As High Life Farms co-founder Ben Celani describes, "With a record number of people turning to both comfort foods and cannabis during the ongoing pandemic, we've seen unprecedented consumer demand for our infused Royal Chocolate Bar." For Valentine's Day, High Life Farms decided to create a special edition of the product to offer an elevated way for people to share comfort during trying times, especially when they may have to be apart.
As High Life Farms co-founder Ben Celani describes, "With a record number of people turning to both comfort foods and cannabis during the ongoing pandemic, we've seen unprecedented consumer demand for our infused Royal Chocolate Bar." For Valentine's Day, High Life Farms decided to create a special edition of the product to offer an elevated way for people to share comfort during trying times, especially when they may have to be apart.
Trend Themes
1. Cannabis-infused Comfort Foods - Combining cannabis with familiar foods, like chocolate and other comfort foods, can provide a new product category for consumers looking for indulgent treats with additional benefits.
2. Limited Edition Holiday Infused Products - Offering special editions of products infused with cannabis during major holidays, like Valentine's Day, can create a sense of exclusivity and encourage consumers to try the product.
3. Increased Demand for Cannabis-infused Products - The ongoing pandemic has led to more consumers seeking out cannabis-infused products for stress relief and other benefits, creating additional opportunities for companies in the space.
Industry Implications
1. Cannabis-infused Food Industry - A new and growing industry, combining comfort foods with cannabis to create indulgent treats that can appeal to a wide range of consumers.
2. Holiday Gift and Treat Industry - By creating limited edition products infused with cannabis, companies can tap into the holiday gift and treat industry and offer unique and exclusive options for consumers.
3. Stress-relief Industry - As more consumers turn to cannabis for stress relief and other benefits, there are opportunities to create innovative products in this space, both in food and other categories.
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