Couples therapy apps identify problems and provide personalized advice
Trend - In the interest of keeping divorce demography in the low numbers, companies release marriage counseling apps with assistive features -- from identifying problems in partner behavior and expectations to offering personalized advice and possible solutions. These tools are abundant, mobile and efficient, adding a layer of convenience.
Insight - When couples experience marital problems, solving these issues becomes a priority as divorce is generally an unfavorable outcome. However, many consumers find therapy either inaccessible due to financial issues or social stigma. Millennial consumers embrace digital platforms that provide solutions by offering cost-effective services and comfortable user experiences, ultimately accounting for accessibility.
Insight - When couples experience marital problems, solving these issues becomes a priority as divorce is generally an unfavorable outcome. However, many consumers find therapy either inaccessible due to financial issues or social stigma. Millennial consumers embrace digital platforms that provide solutions by offering cost-effective services and comfortable user experiences, ultimately accounting for accessibility.
Workshop Question - How could you offer omnipresent support for your customer base?
Trend Themes
1. Digital Relationship Counseling - Companies are releasing marriage counseling apps with assistive features in order to offer cost-effective and accessible services, while taking advantage of the preference for digital platforms among millennials.
2. Personalized Relationship Coaching - Relationship training apps like 'Relish' and 'Lasting' are leveraging customized lesson plans, one-on-one text-based coaching, and the use of scientific research to offer fully personalized counseling programs suited to the specific needs of couples.
3. Categorical Relationship Counseling - Apps like LifeCouple offer check-ins, assessment questions, alerts, and tools that focus on particular user-specific challenges in five key areas of a relationship - communication, trust, intimacy, conflict resolution, and overall relationship - to facilitate growth and improvement of relationships.
Industry Implications
1. Digital Healthcare - The development of marriage counseling apps is an example of the growing trend of digital healthcare that offers cost-effective and accessible healthcare solutions that leverage technology.
2. Mobile App Development - The rise of counseling apps and their efficiency and convenience presents a disruptive innovation opportunity for mobile app development companies looking to offer personalized solutions to customers.
3. Relationship Counseling Services - While counseling services have been around for a while, the growth of digital platforms presents an opportunity for relationship counseling services to expand their offerings and reach a wider audience by leveraging technology.
